MEXICANAL Celebrates Mexico's Independence Bicentennial With Special Programming, PSAs and Live Coverage of Festivities

MEXICANAL Celebrates Mexico's Independence Bicentennial With Special Programming, PSAs and Live Coverage of Festivities

Historic September 15 Telecast and Exclusive Premiere of 'Genesis de Una Nacion' Among the Highlights

ATLANTA, Sept. 13 /PRNewswire/ -- On September 15, Mexico will ring in its Independence Bicentennial with a historic celebration. Capturing the excitement, magic and richness of Mexican culture, the MEXICANAL® Network is proud to bring live coverage of these festivities--along with an array of special programming, PSAs and promotions--to its viewers in the United States. The Spanish-language channel prides itself in entertaining and informing the growing population of Mexicans who now live in the US, but desire to keep connected to their home towns and heritage.

MEXICANAL joins the contingent of major Mexican television networks presenting a unified signal of the official celebration as it happens live. The day's events feature a majestic parade as well as the musical performances of super-star artists. Coverage begins September 15 at 4PM PT/6PM CT.

The MEXICANAL Network will also offer its viewers an exclusive premiere, airing the TV series "Genesis de Una Nacion" (The Genesis of a Nation) at 2PM PT/4PM CT, just before MEXICANAL's live coverage. Taped in Guanajuato, "Genesis de Una Nacion" is special program during which researchers and historians share anecdotes and events that have shaped Mexico's course since the conquest of the Aztec empire to the present day.

"The Independence Bicentennial is an important milestone for all Mexicans, regardless of where they live," said Maruchi Urquiaga, MEXICANAL's General Manager. "That's why we're especially pleased at the opportunity to share this historic event with our viewers in the United States."

Recognizing the significance of Mexico's Independence Bicentennial to its viewers, the MEXICANAL Network has promoted the momentous occasion since January through an extensive, multi-layered on-air campaign. Elements include public service announcements and advertising spots both produced by MEXICANAL and provided by such organizations as the National Institute for Mexican Revolution's Historical Studies (INEHRM) and the Institute of Mexicans Abroad (IME).

The network is also currently airing two special series about the Independence Bicentennial--"Revista Centenario" and "Ser Mexicano."

About MEXICANAL

The MEXICANAL® Network, a television channel formed jointly by Atlanta-based Castalia Communications and Mexico-based Cablecom, provides Mexicans living in the United States with news, entertainment and sports programming from their hometowns. The network's lineup features MEXICANAL original productions and the best programming from affiliate broadcasters, independent producers, and local access stations in regions across Mexico, including Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. For more information, please visit www.mexicanal.com.

Press Contacts:
Kristien Brada-Thompson, Priority PR
(310) 954-1375 / kristien@prioritypr.net

Demian Torres-Bohl, Castalia Communications
(770) 396-7850 / demian@castaliacom.com

Source: MEXICANAL

CONTACT: Kristien Brada-Thompson of Priority PR, +1-310-954-1375,
kristien@prioritypr.net; or Demian Torres-Bohl of Castalia Communications,
+1-770-396-7850, demian@castaliacom.com, both for MEXICANAL

Web Site: http://www.mexicanal.com/

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