WorldNow and Rovion Form Strategic Alliance to Drive Local Ad Sales Online

WorldNow and Rovion Form Strategic Alliance to Drive Local Ad Sales Online

NEW YORK, April 7 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, has announced that it formed a strategic partnership with Rovion, inventors of the InPerson(TM) online video spokesperson and the leader in talent-based rich media ad production, delivery and reporting.

This partnership utilizes Rovion's best-of-breed rich media ad campaigns resulting in greater brand awareness, exceptional user interaction and additional revenue generating conversions for WorldNow clients. In addition, the partnership gives WorldNow a unique offering in the local broadcast TV market, while Rovion has extraordinary access to hundreds of WorldNow's local broadcast TV clients.

"We are thrilled to synergize our efforts with a local media leader like WorldNow," said David U. Simon, President/CMO for Rovion. "This partnership exponentially broadens our reach within the Broadcast TV marketplace and we are excited to bring our powerful revenue generating offering to WorldNow stations."

"Our strategic alliance with an innovator and market leader like Rovion reinforces our focus on helping our partners generate premium CPMs while driving results for their advertisers," said Frank Alfieri, SVP Local Ad Sales for WorldNow.

About WorldNow

WorldNow, a New York-based leader in online technology, content and revenue solutions, is the only company to provide a comprehensive technology platform and strategic advertising services that enable media companies to expand to the digital realm with innovative Web and mobile publishing tools, advanced video delivery technology and industry-driving advertising leadership. WorldNow's proven Web, video and mobile technology and advertising leadership equips its media partners with the tools to make the transition to the digital marketplace, expand their footprint in the online ecosystem and realize real-world profitability from their investment. Current WorldNow customers include CBS Radio, Cox, Dispatch, Fisher, Gray, Griffin, Journal, Landmark, Media General, Quincy, Raycom Media, Schurz, Titan, Waterman and Young. For more information please visit www.WorldNow.com.

About Rovion

Founded in 2001, Rovion Inc. (www.rovion.com) is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson(TM) video spokesperson ad unit. Rovion also serves the traditional ads as well with the same robust reporting and dedicated account support. Rovion is headquartered in Boston, Massachusetts, with offices in Los Angeles, Chicago and Baltimore. For more information, visit www.rovion.com or call 877-356-8680.

Source: WorldNow

CONTACT: Amy Dowden of WorldNow, +1-212-931-1283, adowden@worldnow.com

Web Site: http://www.worldnow.com/

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