Industry-Leading Media Agencies and Highly Targeted Networks Join Rentrak for In-Depth Discussion About the Future of TV Advertising

Industry-Leading Media Agencies and Highly Targeted Networks Join Rentrak for In-Depth Discussion About the Future of TV Advertising

- Rentrak's Second Highly Targeted Network Summit Focuses on Understanding the Value of Digital Set-Top Databases when Combined with Consumer Database Overlays -

PORTLAND, Ore., April 21 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, announced key findings from Rentrak's second Highly Targeted Network Summit held today at the Cornell Club in New York.

Following the success of Rentrak's inaugural Highly Targeted Network Summit held in February, Rentrak continued their summit series with an extended conversation lead by Helen Katz from SMGX and John Spadaro from Zenithmedia with a network presentation deck from Sprout regarding how highly targeted networks (HTN) fit into the overall national television planning and buying ecosystem using a "Database Currency." Additional topics that were discussed included how HTNs can maximize their opportunity to successfully compete for network dollars through ratings and database overlays as well as what database overlays mean for the future of television advertising.

"Set-top-box data represents the new data revolution, not an evolution," commented Helen Katz, senior vice president, Research Director, at SMGX. "Reported at the household-level, set-top-boxes measure the tuning of the TV set at every second passively, effectively and efficiently."

"The granular insights set-top-box data provides is crucial to moving the industry forward and I applaud the highly targeted networks for recognizing the importance of providing this data to the advertising community," stated Michele Buslik, senior vice president, Director of Media Research, TargetCast tcm.

"Set-top-box data offers the unique opportunity to understand duplication by network, by program and across minutes which allows for better network and program targeting," said John Spadaro, senior vice president, Director of Video Broadcast Research, Zenithmedia.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for
Rentrak Corporation

Web Site: http://www.rentrak.com/

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