Lady Gaga Mesmerizes Tokyo With an Awe-Inspiring Viva

Glam Performance
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Lady Gaga Mesmerizes Tokyo With an Awe-Inspiring Viva Glam Performance

TOKYO, April 21, 2010/PRNewswire/ --

- With Photos

WHAT:

M.A.C Cosmetics and the M.A.C Aids Fund hosted the much anticipated
Pan-Asia Viva Glam launch in Japan with a press junket at Tokyo's Grand Hyatt
Hotel for over 30 Asian and worldwide media followed by a breathtaking and
electric performance by Viva Glam spokesperson Lady Gaga featuring a
one-of-a-kind M.A.C Viva Glam inspired piano, specially designed and crafted
by Canadian artist, Terence Koh.

An international and eclectic audience of over 900 guests including Naomi
Matsushima, Ms. Riisa Naka and Ms. Kyoko Kano together with influencers from
the worlds of fashion, music and art arrived at Tabloid, Tokyo's newest art
and fashion event space - all highly charged and visibly anticipating Viva
Glam Spokesperson, Lady Gaga's performance.

Making a grand entrance, by procession inspired by a Japanese wedding,
through the ecstatic, highly charged crowd to chants of 'Gaga, Gaga, Gaga...'
The lights dimmed and an all white Lady Gaga was led onto a rotating stage,
taking her seat at the piano and performing a heart felt version of
Speechless. A chilling rendition of Allejandro followed. Bathed in surreal,
all white light the performance was a magical fantasy that climaxed as Lady
Gaga finished her set with the crowd pleasing Bad Romance. As snowflakes and
cherry blossoms magically cascaded onto her and the crowd both fans and
followers were left mesmerized by her musical and artistic prowess.

Immediately following the performance, the dynamic duo of the Japanese
music scene; rock stars DJ's the Dexpistols took to the decks, spinning tunes
until late into the evening.

From Tokyo the VIVA GLAM Terence Koh piano signed by Lady Gaga will
travel to New York City where it will be auctioned at the Donatella
Versace/Anna Wintour Art of Elysium event on April 30th. The funds will be
donated to The Harlem Hospital's Family Care Centre in New York, a program
that provides comprehensive medical, psychological and social services to HIV
infected children and their families. For details or to make a bid go to:
http://www.theartofelysium.org

Lady Gaga and Cyndi Lauper's "From Our Lips" campaign, the M.A.C AIDS
Fund's new initiative creating awareness about the unique and rarely
discussed challenges that women face in their fight against HIV/AIDS, has
been the MOST successful in the history of the M.A.C AIDS Fund. With their
charisma and inspirational voice, Gaga and Cyndi have motivated people around
the world to buy over $2.2 million worth of their two shades of Viva Glam
Lipstick and press efforts in Tokyo are expected to bolster these record
breaking figures even further.

WHY:

Together with Grammy Award winning singer-songwriter and actress Cyndi
Lauper, Lady Gaga shares the role of spokesperson for M.A.C Viva Glam. Every
cent of each VIVA GLAM product sold globally is donated to the M.A.C AIDS
Fund. The new VIVA GLAM collection features two lipsticks - Viva Glam Cyndi
(Light Coral Red) and Viva Glam Gaga (Light Blue Pink).

Amidst this activity, M.A.C AIDS Fund Japan donated a check of 10,000,000
YEN ($110,000 USD) to UNICEF JAPAN. This money is generated from the sales of
Viva Glam lipsticks and lipglasses in Japan, where the entire selling price
of each is donated to the M.A.C AIDS Fund. The 10,000,000 YEN will be
directed to the M.A.C Global Partnership, a program dedicated the prevention
of mother to child HIV transmission.

Note to Editors:

Pictures accompanying this release is available through the PA Photowire.
They can be downloaded from http://www.pa-mediapoint.press.net or viewed at
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: MAC Cosmetics

Contact: Ruth Wiles T: +44-(0)870-034-6858 E: rwiles@mac-cosmetics.co.uk

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