Volvo XC60s Awarded To Winners of Volvo's 'What Drives Edward' Contest

Volvo XC60s Awarded To Winners of Volvo's 'What Drives Edward' Contest

Beth Gleason of Illinois and Jeannette Lee Underwood of Georgia win Volvo XC60s - just like the one Edward Cullen drives in 'The Twilight Saga: New Moon'

ROCKLEIGH, N.J., Dec. 3 /PRNewswire/ -- The Twilight Saga: New Moon comes alive for Beth Gleason, 18, of Palatine, Ill., and Jeannette Lee Underwood, 19, of Newman, Ga., when they drive off in shiny new Volvo XC60s, just like what Edward drives in the movie, courtesy of Volvo Cars of North America. Gleason and Underwood are the winners of Volvo's What Drives Edward online contest, as the first eligible entrants to complete all the puzzles at www.WhatDrivesEdward.com.

Close to 300,000 people from across the U.S. participated in the online contest. Given the overwhelming response, Volvo decided to give away XC60s to the first and second person to complete the game.

The XC60 giveaway was just one of Volvo's promotions surrounding Summit's The Twilight Saga: New Moon. Laura Beringer, 29, of Chicago, won a sweepstakes and received two tickets to the world premiere in Los Angeles. Beringer and her sister, Victoria, walked the red carpet and met members of the cast at the premiere event.

Players who did not win and want their own new Volvo XC60 can visit a local Volvo retailer or go to www.volvocars.com/us to build their own. Edward's XC60 features a Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel, 19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.

In addition to the United States, Volvo ran online promotions in Canada, the United Kingdom, France and Germany.

The Twilight Saga: New Moon, the second film in the series, opened to record-breaking grosses around the world. In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of - only to find herself in greater peril than ever before. Following Edward Cullen's (Pattinson) departure from Forks, Wash., Bella discovers his image comes to her whenever she puts herself in jeopardy. In time, Bella's frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.

The third film in the franchise, The Twilight Saga: Eclipse, is due in theaters on June 30, 2010.

About Volvo

Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corporation of Goteborg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. www.volvocars.com/us

About Summit Entertainment, LLC

Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.

Source: Volvo Cars of North America

CONTACT: Kristin Heinmets, +1-612-372-6458,
kristin@modernstorytellers.com, or Justin Theodotou, +1-612-372-6468,
justin@modernstorytellers.com, both of Haberman, for Volvo Cars of North
America

Web Site: http://www.whatdrivesedward.com/

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