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Thursday, December 03, 2009

'NFL PLAYERS Helmets Off: Fashion Forward' to Air Throughout December on FSN

'NFL PLAYERS Helmets Off: Fashion Forward' to Air Throughout December on FSN

Award-winning show goes behind the scenes with the newest stars of the NFL

WASHINGTON, Dec. 3 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, announces the release of "NFL PLAYERS Helmets Off: Fashion Forward" to air on Fox Sports Network throughout the month of December.

BRANDON JACOBS, RAMSES BARDEN, SHONN GREENE, BEN UTECHT and members of the Dallas Offensive Line star in the 30-minute television special. Get behind the scenes as Jacobs gets wardrobe help from Project Runway's Kevin Christiana, Utecht and the Dallas O-Line show off their musical talents and Barden and Greene talk about being rookies in the city that never sleeps.

Viewers should check local listings for the broadcast schedule in their area. Sponsored by EA SPORTS and Reebok, the half-hour programs give fans an inside look at the daily lives of NFL PLAYERS and air on FSN from September through February.

About NFL PLAYERS:

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

NFL PLAYERS
Lara.Potter@nflplayers.com / Jilane.Rodgers@nflplayers.com
Ph: 202.572.7460 / 202.572.7504

Source: NFL PLAYERS

CONTACT: Lara Potter, +1-202-572-7460, Lara.Potter@nflplayers.com, or
Jilane Rodgers, +1-202-572-7504, Jilane.Rodgers@nflplayers.com, both of NFL
PLAYERS

Web Site: http://www.nflplayers.com/


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