Sony Rewards to Partner With 'DAYS OF OUR LIVES' and SOAPnet for July 'Monthly Dream Prize' Sweepstakes

Sony Rewards to Partner With 'DAYS OF OUR LIVES' and SOAPnet for July 'Monthly Dream Prize' Sweepstakes

One Lucky Enthusiast To Receive Exceptional Gift Package

CULVER CITY, Calif., July 16 /PRNewswire/ -- Sony Rewards has teamed up with the Sony Pictures Television Emmy-nominated daytime drama series DAYS OF OUR LIVES and SOAPnet, which broadcasts the daytime drama weeknights at 11:00 PM, to create the July Sony Rewards "Monthly Dream Prize" sweepstakes. The prize, valued at $10,000 will be awarded to one lucky DAYS OF OUR LIVES aficionado with a dream trip to Hollywood and the opportunity to rub elbows with their favorite characters from Salem.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO)

From now until July 19th, 2009, Sony Rewards members can go to www.sonyrewards.com to enter the sweepstakes by logging on, clicking on "Play Monthly Dream Prize" and bidding up to 1,000 Sony Rewards Points. The winning entry will be drawn at random on July 20th and posted on the Prize Winners page at www.sonyrewards.com. Membership in Sony Rewards is free.

The winner will receive:

Travel and Accommodations for Two:

-- Roundtrip coach airfare to Los Angeles originating within the U.S.,
three nights luxury hotel accommodations and $1,500 spending money.

Tours of and Tickets for:
-- The DAYS OF OUR LIVES set during production.
-- The Sony Pictures lot.

-- One-day passes to Disneyland.

Sony electronics prize package including:
-- 40" BRAVIA XBR series LCD Flat Panel HDTV.
-- Blu-ray Disc(TM) Home Theater System.
-- Cyber-shot Digital Camera.
-- Digital Photo Printer.

-- Digital Photo Frame.

Extras:

-- DAYS OF OUR LIVES gift bag including autographed items.

DAYS OF OUR LIVES, which is broadcast weekdays on NBC and weeknights at 11:00 PM on SOAPnet, is produced by Corday Productions, Inc., in association with Sony Pictures Television.

About Sony Pictures Television

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 114 channel feeds, which are available in more than 130 countries reaching almost 400 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT is a part owner of cable channel GSN, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States, and for Sony Music Entertainment. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.

About Sony Rewards

The Sony Rewards program rewards members for interacting with various Sony businesses, such as Sony Pictures Television shows. Members earn Sony Rewards Points, redeemable for Sony products and gift cards from popular merchants, by participating in various, fun website activities. With their free membership, members also enjoy access to great deals on Sony products and the chance to win Sony prizes virtually every day. Sony Rewards members that are also Sony Card holders enjoy even more exclusive benefits, such as access to savings on additional Sony products and reduced points items in the Rewards Catalog, and the chance to win bigger prizes and prize money, including $50,000 in the Wheel Watchers Club SPIN ID Sweepstakes.

About SOAPnet

SOAPnet owns the world of character-driven soapy drama, from daytime and primetime dramas, to reality shows and movies. The network features same-day episodes of popular daytime dramas including "All My Children," "Days of our Lives," "One Life to Live," "General Hospital," and "The Young and the Restless;" favorite primetime series "The Gilmore Girls," "The O.C.," "One Tree Hill" and "Beverly Hills 90210;" and original programs including "Southern Belles: Louisville," "Being Erica," "MVP," and "General Hospital: Night Shift." Wrapped in a 24-hour environment, SOAPnet is the one destination for stories focused on real emotions and revealing truths about intriguing, yet flawed characters.

About DAYS OF OUR LIVES

Like sands through the hourglass, so are the "Days of our Lives." For over one-third of a century, those words have introduced and underscored one of daytime drama's rare mainstays. NBC's "Days of our Lives," which will turn 44 in November 2009, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials.

In its nearly 44 years, "Days of our Lives" has garnered numerous Emmy Awards and nominations, as well as multiple Soap Opera Digest and People's Choice Awards. The show's success derives from its consistent commitment to excellence in writing and storytelling - supported by a diverse ensemble of performers - and an uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, "Days of our Lives" remains a perennial favorite among viewers of all ages.

"Days of our Lives" is set in the fictitious Midwestern town of Salem. The core families are the Bradys, the Hortons, and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama. Original cast member Frances Reid continues to star as Alice Horton.

"Days of our Lives" is produced by Corday Productions Inc. in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created "Days of our Lives" and helmed the series for many years. Gary Tomlin is also executive producer. Dena Higley is the head writer and Christopher Whitesell is co-head writer.

Photo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Sony Pictures Television

CONTACT: Lindsay Colker, Sony Pictures Television, +1-310-244-3774,
Lindsay_colker@spe.sony.com

Web Site: http://www.sonyrewards.com/

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