Video: Esurance Launches Bollywood Casting Call

Video: Esurance Launches Bollywood Casting Call

Lucky Winner Will Get Animated in a Bollywood Music Video with Erin Esurance

SAN FRANCISCO, July 16 /PRNewswire/ -- Esurance, the direct-to-consumer personal auto insurance company, announced the recent launch of its Bollywood Casting Call, in partnership with IFC and Saavn, the world's largest digital distributor of Bollywood entertainment.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/esurance/34370/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090716/NY47370 )

Visitors to http://www.esurance.com/Bollywood will have the chance to enter the Esurance Bollywood Casting Call Contest. Participants will submit videos of re-enactments of their favorite Bollywood movie scenes. The winning entrant will star in an Esurance Bollywood music video that will premiere in September during "Wake Up To Bollywood," a special presentation of Bollywood films airing each Sunday morning at 10 AM ET/PT, exclusively on IFC.

Get Singing. Get Dancing. Get Animated. Esurance Bollywood Casting Call!*

Fans of Bollywood and newcomers alike can enter the Esurance Bollywood Casting Call at http://www.esurance.com/Bollywood. Show off your moves by re-enacting your favorite Bollywood movie scene and submit your video. The person who enters the winning submission will be animated into an Esurance Bollywood-style music video featuring the company's animated icon Erin Esurance. Bollywood fans can submit their videos for the Esurance Bollywood Casting Call until noon Pacific Time on July 31, 2009.

Stay tuned for the premiere of the Esurance Bollywood music video in September on IFC. To enter today, and for full contest rules, visit http://www.esurance.com/Bollywood

About Esurance

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Esurance has differentiated itself with its animated advertising campaign featuring the iconic cartoon secret agent, Erin Esurance. The advertisements have garnered attention for their unique use of Flash animation, and, in 2008, live action elements featuring real customers. Visitors to Esurance's award-winning Web site can view all the auto insurance company's unique user-generated content promotions at http://www.esurance.com/.

About IFC

Operating under the mantra "always, uncut," IFC (The Independent Film Channel) recommends and creates genre-bending content that indulges the alternative culture obsessions of our influential audience and makes it available across multiple platforms: on-air, online (http://www.ifc.com/) and On Demand. In pursuit of what's new, next and relevant, IFC creates original non-traditional comedies like The Whitest Kids U' Know and Z Rock and irreverent non-fiction such as The IFC Media Project. IFC's original programming airs alongside a comprehensive independent film library of award-winning titles and cult classics, as well as content inspired by music, web, gaming, animation, news, culture and more. IFC broadens the audience for independent culture through its exclusive live coverage of notable film and music events like the Independent Spirit Awards and South by Southwest. The network's On Demand offering, IFC Free, gives audiences the opportunity to watch premieres of all of IFC's original series before they air on the linear network. IFC Media Lab Studios offers financing, professional development and distribution opportunities for aspiring film makers. IFC is a subsidiary of Rainbow Media Holdings LLC.

About Saavn

Saavn brings the best of Bollywood and Indian entertainment to the world. As the largest digital distributor in Bollywood, Saavn owns the digital rights thousands of movies, music tracks, music videos, and ringtones. Saavn programs, packages and distributes its exclusive catalog and new Bollywood releases to more than 75 global media companies including Time Warner Cable, Cablevision, NetFlix, Verizon Wireless and Apple's iTunes. Saavn is a joint venture of [212]MEDIA and Hungama Mobile, and the company has offices in Mumbai, London, New York, Los Angeles, and Toronto. To find out more, visit: http://www.saavn.com/.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. No purchase necessary. Open to legal residents of 1 of the 50 US states or DC, age of majority or older. Contest ends noon PDT 7/31/09. Void where prohibited. See official rules at esurance-dot-com-slash-Bollywood.

Video: http://www.prnewswire.com/mnr/esurance/34370
Source: Esurance

CONTACT: Susan MacTavish Best, for Esurance, Best Public Relations,
+1-415-505-0301, susan@bestpr.net

Web Site: http://www.esurance.com/

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