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International Entertainment News

Thursday, July 16, 2009

Fluid Music Canada's Trusonic(R) Chosen to Provide Background Music and Messaging to Planet Fitness

Fluid Music Canada's Trusonic(R) Chosen to Provide Background Music and Messaging to Planet Fitness

LA JOLLA, Calif., July 16 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN) a leading provider of Internet-delivered music and messaging services to the retail and hospitality sectors, today announced that Planet Fitness, a leading health club chain, has chosen Trusonic to provide it with a custom background music and messaging solution.

Trusonic's music program for Planet Fitness incorporates both major label and Trusonic artists, and will be used in all 264 of its corporate and franchised locations throughout the United States.

"Trusonic's value proposition, which combines the platform's central control over messaging with the quality of the Trusonic artist library, is highly compelling," said Steve Joanis for Planet Fitness.

Lorne Abony, Chief Executive Officer of Fluid Music, said: "Trusonic is excited to be partnering with Planet Fitness, a trailblazer in the health club sector. Once again, Trusonic's platform has been selected by a major, national chain based on functionality, value, and depth of music programming capability."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information visit: http://www.trusonic.com/.

About Planet Fitness

The inspiration for Planet Fitness goes back to 1992, when our CEO, Michael Grondahl, acquired a financially struggling gym in Dover, N.H., and sharply reduced prices to try to compete against better-financed and better-known brands. The impact was immediate. Membership sales took off, and Michael's brother, Marc Grondahl, soon joined the business, followed by Chris Rondeau in early 1993. Together, the three brought an entrepreneurial fervor to their gym business. Analyzing their market position and their customer base, they concluded that health clubs were putting considerable expense and energy into group-exercise programming, childcare, and other services that the majority of members didn't utilize. By eliminating those services and the expense of running them, Michael, Marc, and Chris were able to charge extremely low membership prices. For several years, they continued to refine the Planet Fitness business model. By 2003, the company had opened five clubs in New Hampshire and laid the groundwork for a full-fledged franchising operation. Today, Planet Fitness has 264 clubs in 31 states, and no other health club company even competes in the same niche or offers a comparable value.


Source: Fluid Music Canada's Trusonic, Inc.

CONTACT: Steve Joanis of Planet Fitness, +1-315-361-7471; or Lorne Abony
of Fluid Music Canada, Inc., +1-310-665-9878; or Mark Elfenbein of Trusonic,
Inc., +1-858-362-2323

Web Site: http://www.trusonic.com/


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