T-Mobile USA Kicks off Exclusive Partnership With blink-182 for Summer 2009 National Tour

T-Mobile USA Kicks off Exclusive Partnership With blink-182 for Summer 2009 National Tour

Tour Also Launches 'T-Mobile Sidekick Live the Rock Life Sweepstakes' Offering Music Fans a Chance to Win the Ultimate Rock Star Experience

BELLEVUE, Wash., July 16 /PRNewswire/ -- T-Mobile USA, Inc. announced today the details of the exclusive partnership with punk band, blink-182, by supporting the group's first concert tour in five years. The nearly sold-out T-Mobile Sidekick(TM) Presents blink-182 Summer 2009 Tour will go coast-to-coast bringing an energetic rock show to the masses and unique meet and greet experiences for dedicated fans with a national sweepstakes opportunity, T-Mobile Sidekick Live the Rock Life with blink-182.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090716/LA47114)

As the title sponsor for blink-182's reunion concert tour, kicking off on July 23 in Las Vegas and culminating October 3 at The Borgata in Atlantic City, T-Mobile will give Sidekick fans the chance to text to win seat upgrades, attend meet and greets with the band, as well as enter the sweepstakes for a chance to win the grand prize - all without leaving their spot in the pit to check out the band.

"We love that T-Mobile recognizes that the fans are a huge part of the music for us," said Mark Hoppus, bassist and singer for blink-182. "They are a great partner to help make the tour happen and we're going to go out there every night and give our fans exactly what they came for, an amazing concert experience."

Along the way through the tour, Hoppus, Travis Barker and Tom Delonge will keep fans on their toes with Twitter scavenger hunts, a virtual guessing game for fans to win tickets to shows, band merchandise and T-Mobile Sidekick LX devices. The scavenger hunt and trivia Q&A will lead fans on searches through concert venues, local landmarks and T-Mobile retail stores via clues given by the band members on their personal Twitter accounts using their T-Mobile Sidekicks.

In addition to the headlining blink-182 set, the tour will also feature a full line-up of supporting acts on select dates including Fall Out Boy, Weezer, Panic! At The Disco, The All-American Rejects, Taking Back Sunday, Chester French and Asher Roth.

For more information on blink-182's concert tour or how to obtain tickets, please visit www.blink182.com/tour. For more information on the T-Mobile Sidekick family of devices, please visit www.sidekick.com. Follow us on Twitter at @ TMOBILE_USA, @markhoppus, @trvsbrkr, and @tomdelonge.

Sweepstakes - T-Mobile Sidekick Live the Rock Life with blink-182

For fans who have always wondered what is was like to be a rock star, the T-Mobile Sidekick Live the Rock Life with blink-182 national sweepstakes promotion will offer one lucky winner and their five friends the chance to experience it firsthand. The grand prize package features a VIP trip to Los Angeles for the entire group with first class airfare and luxury accommodations at a private estate and an exclusive meet and greet with the band. To truly live in luxury, the winner will also receive $20,000 spending cash, $1,820 shopping spree at Barker's Los Angeles store (The Fast Life), a ride on the official blink-182 tour bus, and the exclusive opportunity to be onstage with blink-182 at the band's Los Angeles concert.

"T-Mobile Sidekick users have a real affinity to music, and our partnership with blink-182 is giving them an exclusive music experience that only T-Mobile can provide," said Mike Belcher, vice president of brand communications and experience marketing. "This sweepstakes is giving one lucky fan the opportunity to live out their rock star dreams - and best of all, they'll be able to share their one-of-a-kind experience with five of their friends."

Upon arriving in Los Angeles, the winner and their guests will have the chance to attend a sound check with blink-182 and take home their own complete set of autographed band gear including Barker's drum kit, DeLonge's guitar and Hoppus' bass. The winner and their faves will be able to capture and share photos, videos and messages about all of the weekend's events on their new 3G T-Mobile Sidekick LX devices.

From July 24 until September 27, fans can enter the sweepstakes by texting ROCKLIFE to 95495 or by visiting www.sidekick.com. No purchase is necessary to enter or win. For official rules, eligibility details, and additional information, please visit www.sidekick.com.

About blink-182

With more than 20 million albums sold worldwide, blink-182 is widely considered one of the best punk rock bands of all time. Formed in the San Diego suburbs in 1993, the band found gained international fame, multi-platinum albums and massive radio airplay success. They have newfound inspiration and creativity together, and are working to create the summer's best rock show. Known for connecting with their fans, blink-182 is out to prove that after five years apart, they can still deliver a massive show and become the highlight of the summer touring season.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG's Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world's leading companies in mobile communications. By the end of the first quarter of 2009, more than 148 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group -- 33.2 million by T-Mobile USA -- all via a common technology platform based on GSM, the world's most widely used digital wireless standard. T-Mobile's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.t-mobile.com/. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

Photo: http://www.newscom.com/cgi-bin/prnh/20090716/LA47114
PRN Photo Desk, photodesk@prnewswire.com
Source: T-Mobile USA, Inc.

CONTACT: T-Mobile USA, Inc., Media Relations, +1-425-378-4002,
mediarelations@t-mobile.com, or Sarah Lasky of BNC, +1-310-854-4800,
slasky@bncpr.com, for T-Mobile USA, Inc.

Web Site: http://www.t-mobile.com/
http://www.sidekick.com/
http://www.blink182.com/tour

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