Siano Brings Mobile TV to NVIDIA's New Tegra Platform

Siano Brings Mobile TV to NVIDIA's New Tegra Platform

NVIDIA's next-generation netbook platform integrates mobile TV

TAIPEI, Taiwan, June 4 /PRNewswire-Asia/ -- Siano Mobile Silicon ( http://www.siano-ms.com/ ), a leading global mobile digital TV (MDTV) chip maker, announced today that its multi-standard mobile TV receiver chip, the SMS1150, has been selected by NVIDIA, a world leader in visual computing technologies, to power its new reference platform. Embedded within NVIDIA's new Tegra netbook reference design, being demonstrated at this week's Computex show in Taipei, Siano enables high-resolution mobile TV, complimenting additional multimedia-rich features of the Tegra netbook platform.

The new platform is based on the Windows CE operating system and offers, in addition to mobile TV, an array of advanced features: full desktop web browsing, including streaming video, ultra-low power audio playback, and up to 1080p HD video playback. Siano's SMS1150 multi-standard receiver chip, embedded inside the new platform, enables both standard-definition (SD) and high-definition (HD) mobile TV for portable devices. Supporting broadcast of DVB-T, ISDB-T, DVB-H, DAB, T-DMB and CMMB TV signals, Siano's global footprint of MDTV reception enables NVIDIA to extend its market reach of the Tegra platform.

NVIDIA will be demonstrating live DVB-T broadcast on the new platform during this week's Computex show in a private meeting suite.

Michael Rayfield, General Manager of the Mobile Business Unit at NVIDIA, commented: "Siano's technology will enable us to offer our mobile platform to a wider global market. In launching a feature-rich platform, our focus is on enabling the ultimate end-user experience, and Siano's SMS1150 chip provides us with the quality and reliability assurance imperative for this experience."

Alon Ironi, Siano CEO, added: "The development with NVIDIA marks endorsement by a tier-one leading platform provider, of Siano's leading technology and products. We observe a strong trend of users demanding convergence of entertainment and practical functions on a single mobile device, and NVIDIA's new platform exactly meets this requirement, with an abundance of features on a slim, user-friendly mobile device. We look forward to helping NVIDIA bring this platform to commercial use by multiple device makers worldwide. "

About Siano Mobile Silicon

Siano Mobile Silicon provides integrated silicon receiver and antenna chips for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company's multi-standard solutions combine high performance with extremely low power and ease-of-design. Siano's products are already shipped in mobile and portable devices all over the world and the company has built a vast customer base including tier-1 PC and mobile handset manufacturers. Siano's CMMB activity is coordinated from its offices in Beijing.

For additional information on Siano Mobile Silicon's solutions, please visit: http://www.siano-ms.com/ .

About NVIDIA

NVIDIA (NASDAQ:NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce(R) products, the professional design and visualization market with its Quadro(R) products, and the high-performance computing market with its Tesla(TM) products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com/ .

Siano press contact:
Taiwan:
Elton Chang, Siano Taiwan GM
Tel: +886-2-2659-9119 Ext. 881
Email: eltonc@siano-ms.com

International:
Hagit Timor, PR Manager
Tel: +972-54-430-5652
Email: hagitt@siano-ms.com

NVIDIA press contact:
Derek Perez
NVIDIA Corporation
Tel: +1-408-486-2512
Email: dperez@nvidia.com

Source: Siano Mobile Silicon

CONTACT: Taiwan: Elton Chang of Siano Taiwan GM, +886-2-2659-9119 Ext.
881, eltonc@siano-ms.com; International: Hagit Timor, PR Manager, +972-54-430-
5652, hagitt@siano-ms.com; Derek Perez of NVIDIA Corporation, +1-408-486-2512,
dperez@nvidia.com

Web site: http://www.siano-ms.com/
http://www.nvidia.com/

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