OpenTV and Sigma Systems Collaborate on Advanced Advertising Management Solution for Digital Television

OpenTV and Sigma Systems Collaborate on Advanced Advertising Management Solution for Digital Television

- Companies demonstrate interoperability capabilities leveraging SCTE 130 standard

- Integrated solution expected to accelerate on-demand addressable advertising deployments

SAN FRANCISCO and TORONTO, June 4 /PRNewswire/ -- OpenTV (NASDAQ:OPTV), a leading software and technology provider of advanced digital television solutions, and Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, today announced they are seeking to accelerate the deployment of advanced advertising through the development of an integrated solution that is expected to allow TV service providers to use subscriber data for addressable ad placement in an on-demand environment. The technology can also be applied to linear television.

Integrated in accordance with the SCTE 130 guidelines, the joint solution will combine OpenTV's campaign management product with Sigma's Subscriber Information Service (SIS), which enables audience qualification. The combined solution is expected to allow TV operators' ad management systems to source subscriber information databases in order to make highly relevant ad placement decisions that yield best-fit ads for subscribers.

"As cable MSOs look to derive more revenues from advertisers, being able to address ads and drive new revenue streams through on-demand or linear TV ad insertion has become crucial," said Paul Woidke, OpenTV's senior vice president and general manager, Advanced Advertising. "By partnering with Sigma Systems, we continue to build out relationships and develop joint solutions that ease - and accelerate - the delivery of advanced forms of advertising."

OpenTV's campaign management solution enables large cable advertising operations to manage their multi-channel advertising campaigns more efficiently and with minimal resource requirements. OpenTV's advanced digital TV solutions have been deployed by leading MSOs around the world.

"Sigma Systems continues to lead in the creation of the most robust advanced advertising ecosystem to help TV operators deliver relevant, personalized ads, and better compete against alternative video providers," said Rick Mallon, vice president of Product Management for Sigma Systems. "Driving interoperability among the advanced advertising players simplifies the ad delivery process for operators. By partnering with OpenTV, we have the ability to extend our audience qualification solution to their broad customer base."

Sigma's award-winning service fulfillment solutions are deployed in some of the world's largest Next-generation Operators for the delivery of IP services, including broadband, digital TV, wireless, and residential and business VoIP. Its Subscriber Information Service provides a federated view of subscribers - including demographic data, services usage and behavioral information - for identifying unique audience qualifiers.

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful solutions enable the world's Next-generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services--over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and Triple, Quad and All-Play services. NGOs around the globe -- including Cox, TELUS and Rogers -- trust Sigma for business transformation and innovative solutions with market-leading expertise for the delivery of today's--and tomorrow's--new services. For more information about Sigma, visit http://www.sigma-systems.com/.

About OpenTV

OpenTV is one of the world's leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company's software has been integrated in more than 127 million devices around the world, and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV's campaign management solutions, including Eclipse(R) and EclipsePlus(TM), currently provide advertising services to nearly 30 million cable subscribers across the United States representing more than 52 percent of the top ten MSOs' subscriber base. For more information, please visit www.opentv.com.

Cautionary Language Regarding Forward-Looking Information

The foregoing information contains certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to changes in political, economic, business, competitive, market and regulatory factors. In particular, factors that could cause our actual results to differ include risks related to: market acceptance of interactive television services and applications such as ours; delays in the development or introduction of new applications and versions of our service; technical difficulties with networks or operating systems; our ability to manage our resources effectively; changes in technologies that affect the television industry; and the protection of our proprietary information. These and other risks are more fully described in our periodic reports and registration statements filed with the Securities and Exchange Commission and can be obtained online at the Commission's web site at http://www.sec.gov/. Readers should consider the information contained in this release together with other publicly available information about our company for a more informed overview of our company. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Sigma Systems

CONTACT: Christine Oury of OpenTV, +1-415-962-5433, coury@opentv.com, or
Francis Hopkins of Sigma Systems, +1-240-752-7056,
Francis.hopkins@sigma-systems.com

Web Site: http://www.sigma-systems.com/

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