Hard Rock International Announces 25th Anniversary Bruce Springsteen Born in the U.S.A. Merchandise

Hard Rock International Announces 25th Anniversary Bruce Springsteen Born in the U.S.A. Merchandise

Limited-Edition Collectable Hard Rock Apparel and Accessories to Benefit WHY

ORLANDO, Fla., June 4 /PRNewswire/ -- Hard Rock International celebrates an American legend with the launch of Hard Rock's Born in the U.S.A. merchandise, honoring the 25th anniversary of the release of Bruce Springsteen and the E Street Band's Born in the U.S.A. studio album. Proceeds from Hard Rock's exclusive Born in the U.S.A. 25th Anniversary merchandise will benefit WHY and the organization's Artists Against Hunger & Poverty Program. WHY is a nonprofit organization that strives to fight against hunger and poverty in America and around the world.

Bruce Springsteen's Born in the U.S.A. album cover is among the most recognizable in music history. WHY is honored to once again work with Springsteen and now Annie Leibovitz to commemorate the 25th Anniversary of the album release, in an effort to raise funds and awareness for the fight against hunger and poverty. Hard Rock International continues their commitment to philanthropy as a core value of their company. WHY has made a difference in the lives of many children who are hungry around the world through the ongoing support of Hard Rock International.

To commemorate the 25th anniversary of the album release on June 4, 2009 Hard Rock's Born in the U.S.A. apparel and accessories will be sold at select Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com

Selections from the collection include:

-- Hard Rock's Born in the U.S.A. pin features the iconic artwork from
the Born in the U.S.A. album, shot by world-renowned celebrity
photographer Annie Leibovitz, molded into the shape of a guitar. ($12)

-- Hard Rock's Born in the U.S.A. women's t-shirt features the Born in
the U.S.A. album artwork on the front of a navy blue, crew neck,
jersey t-shirt with a Hard Rock logo on the back. ($26)

-- Hard Rock's Born in the U.S.A. men's t-shirt features Born in the
U.S.A. album artwork on the back of a classic navy blue t-shirt with a
Hard Rock logo on front left chest. ($26)

-- Hard Rock's Born in the U.S.A. distressed, red baseball hat features
an embroidered navy Hard Rock logo above the bill with the words "Born
in the U.S.A." embroidered in white along the back. ($22)

With every item purchased, consumers will receive a limited-edition Born in the U.S.A. collectable button.

About WHY

WHY (World Hunger Year, Inc.) is dedicated to fighting the root causes of hunger and poverty by supporting grassroots organizations that create self-reliance, economic justice and equal access to nutritious and affordable food. Founded in 1975 by the late Harry Chapin and current Executive Director, Bill Ayres, WHY works to put an end to hunger suffered by 36.2 million Americans and nearly 1 billion people worldwide.

WHY's main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government programs and community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building and access to over 8,000 anti-hunger and poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R., and many others. www.whyhunger.org

About Hard Rock International

With a total of 150 venues in 52 countries, including 125 cafes and 9 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Source: Hard Rock International

CONTACT: Brian Siemienas, Hard Rock International, +1-407-445-7625; or
Deborah Sierchio, or Amanda Early, +1-973-316-1665, both of Coyne PR, for Hard
Rock International

Web Site: http://www.hardrock.com/

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