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Thursday, June 04, 2009

VUDU First to Offer Buena Vista Home Entertainment Movies Download-to-Own in High Definition

VUDU First to Offer Buena Vista Home Entertainment Movies Download-to-Own in High Definition

Over 60 new release and library favorites are available for purchase in HD and VUDU's industry-leading HDX format

SANTA CLARA, Calif., June 4 /PRNewswire/ -- VUDU, Inc., a leading provider of digital on-demand entertainment products and services, today announced that the VUDU service is the first to offer titles from Buena Vista Home Entertainment for download-to-own in high definition. Beginning today, VUDU users can select from a collection of over 60 titles featuring recent hits, such as Doubt and High School Musical 3, as well as past favorites, such as No Country for Old Men, The Sixth Sense and National Treasure. The selection of movies available to own in HD on VUDU will continue to expand as new titles are made available.

Movies offered in this collection will be available for purchase in both instant HD and VUDU's industry-leading HDX format. HDX is the highest quality on-demand format available anywhere on cable, satellite, broadcast, or the Internet. The expansion of VUDU's high definition download-to-own offering to include Buena Vista Home Entertainment is another first for the company that continues to lead the industry in high definition by offering the largest library of HD feature films and the highest AV quality available from any on-demand service.

"Buena Vista Home Entertainment is showing its continuing leadership in the creative community by embracing digital delivery and ownership of HD," said Edward Lichty, Executive Vice President at VUDU. "Our customers have shown a strong interest in buying HD films. We are pleased to expand our HD ownership options by adding these top-quality films to our collection and offering them for both HD and HDX viewing to our users."

"Consumers are expanding the way that they acquire and watch films and Buena Vista Home Entertainment wants to support this growing medium of digital delivery," said Lori Macpherson, GM North America, Buena Vista Home Entertainment. "We are pleased to work with VUDU as a distributor of our HD films for digital purchase."

VUDU plans to offer every HD release from Buena Vista Home Entertainment for purchase as those titles are added to the service, day and date with DVD release. All current films and subsequent additions to this HD collection from Buena Vista Home Entertainment's catalog will be available to purchase in instant HD and VUDU's industry-leading HDX format. High definition titles purchased from VUDU can be stored on the consumer's VUDU box.

About VUDU:

VUDU is a leading provider of digital technologies and services that deliver entertainment to consumers' HDTVs and Home Theaters. The VUDU service is designed to deliver tens of thousands of on-demand movies and TV shows directly to HDTVs. The VUDU service is currently available on VUDU's 1080p Movie Players, the VUDU BX100, VUDU XL and VUDU XL2. All versions support native instant start HD as well as HDX, the highest picture quality for on-demand content available anywhere, and automatically upscale standard resolution movies. All movies are displayed in 1080p resolution at 24 frames per second, the cinematic gold standard. The VUDU BX100 movie player is currently available at Best Buy and online for only $149.

VUDU's HDX delivers the highest quality available from any Internet, broadcast, cable, or satellite on-demand service. HDX is encoded with VUDU's proprietary TruFilm technology that uses psycho-visual processing, color gradient optimization, film grain preservation and statistical variable bitrate technologies to create the best picture possible. As a result, HDX delivers twice the resolution of other Internet HD formats and is displayed in the true cinematic gold standard of 1080p at 24 frames per second. HDX also provides the best available surround sound quality for Internet delivered movies with immersive, high resolution sound at a 40 percent higher bit-rate than standard surround sound DVD's.

Through relationships with every major US movie studio and more than 50 independent studios and distributors, VUDU offers a vast array of on-demand choices at the highest quality. VUDU offers a library of more than 15,000 movies and TV episodes, including the largest HD feature film library anywhere with over 2,000 movies currently available. The VUDU collection is constantly updated, and newly released movies from major studios are available on the same day as the DVD is released. Consumers can finally watch great movies without the hassles associated with traditional services:--no driving, no mailing, and no monthly fee. For more information, visit http://www.vudu.com/.


Source: VUDU, Inc.

CONTACT: Erika Shaffer of SutherlandGold Group, +1-206-972-5514,
erika@sutherlandgold.com, for VUDU, Inc.

Web Site: http://www.vudu.com/


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