Ringtones Just Got Personal

Ringtones Just Got Personal

New mSpot.com's Editing Tool Gives Music Fans the Ringtones They Really Want, Kicks off Launch with Ringtone Giveaway

PALO ALTO, Calif., March 16 /PRNewswire/ -- That moment 12 seconds into "I Kissed a Girl" when Katy Perry sings about the moment she "got so brave;" or 1:30 into "Heartless" when Kanye raps to his lover, "How could you be so Dr. Evil?" These might be your favorite parts of the songs, but how can you get them as your ringtones? Today it just got a whole lot easier. Mobile music and entertainment company mSpot introduces mSpot.com, the mobile music site that lets users personalize their phones by turning their favorite part of any song, up to 30 seconds long, into a ringtone.

How does it work? Users pick a song from mSpot's catalog of over 400,000 titles, and use the site's simple editing tool to drag the start and end points to capture up to 30 seconds of their favorite part, even adding an optional fade in and out feature at each end if they like. Once the highlighted piece is finalized and previewed, users save and download the cut as a ringtone for $2.99 a pop. Takes about one minute, start to finish, and users don't need to download software or subscribe to a service.

mSpot.com offers over 400,000 song titles to choose from, making it one of the largest ringtone collections in North America and about ten times the catalog size of most other legal ringtone services that deliver RIAA-safe ringtones. Songs include both popular and indie titles from music labels EMI, Universal Music, Warner Music, Sony Music, Ingrooves and IRIS. Artist-approved and customer-trusted, mSpot.com also features lyrics, artist bios, recommendations, and more for music fans.

"We know people want more selection than the pre-set ringtones already offered by carriers and artists," said mSpot CEO Daren Tsui. "mSpot's new editing tool means music fans now have an infinite number of ringtone possibilities to choose from to make their phones more personalized than ever before."

The service is currently accessible to AT&T, Sprint and T-Mobile customers, and will soon be available to customers from other major carriers.

To celebrate the launch of mSpot.com, mSpot is giving away ringtones while supplies last. Users can visit www.mspot.com and click on the "GIVEAWAY" tab to get their complimentary custom ringtones.

About mSpot

mSpot is an innovative mobile music and entertainment company, offering North American carriers music, radio, video and custom ringtone products for their mobile customers through products like mSpot Radio, mSpot Movies, Music Sync and Make-UR-Tones.

Headquartered in Palo Alto, mSpot helps consumers access music, custom ringtones, live radio and videos from major music labels in the music industry, movie studios and top brands including ABC, ClearChannel, Fox Sports, Sony Music Entertainment, Paramount Pictures, Warner Brothers, Universal Music Group and Disney. In the U.S., mSpot entertainment services are available through Alltel, AT&T, Boost, Metro PCS, nTelos, Sprint, U.S. Cellular and Verizon; in Canada through Bell Mobility and TELUS. mSpot has completed over 500 ports to mobile phones supported across 10 North American carriers and in 2008 saw its subscriber base increase to over four million customers - a remarkable 260% jump since 2007. mSpot.com is the company's first major direct to consumer initiative.

Source: mSpot

CONTACT: Ben Kellogg, +1-212-751-3469, or mspot@groupsjr.com, for mSpot

Web Site: http://www.mspot.com/

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