Gas Station TV and Ford Produce Industry's First Echo Ads

Gas Station TV and Ford Produce Industry's First Echo Ads

Network Introduces Echo Ads(TM), to Add Value with Increased Campaign Reach and Frequency

NEW YORK, March 16 /PRNewswire/ -- Gas Station TV (http://www.gstv.com/), a Destination Media company and leading digital television network, today announces an industry-first, new creative product to increase frequency and brand retention for advertisers - the Echo Ad(TM). Gas Station TV's Echo Ad offering is a strategically placed 5- or 10-second spot that runs in addition to the advertiser's initial 15- or 30-second spot during the Gas Station TV network programming experience. The second ad allows advertisers to increase message frequency, further drive action and raise metrics for overall campaigns.

These powerful Echo Ads reaffirm the advertiser's initial message or can complement an alternate marketing message. Echo Ads move the viewer to action, with directional tags or specific action requests, such as a visit to the advertiser's Web site, drive to retail location, or to use a mobile phone to receive more product information.

Ford is the first advertiser to run an Echo Ad campaign on the Gas Station TV network beginning March 16. The Echo Ad service offering was initially created to complement the 2010 Ford Fusion + Hybrid launch campaign, inform consumers about the product, introduce them to the product's message and bring consumers to action by driving them to visit the nearest Ford dealership and http://www.fordvehicles.com/.

"Gas Station TV's Nielsen Research shows consumers are motivated by shorter format ads, which is why we are launching the Ford Fusion campaign using their new Echo Ads," said Dave Sanabria, Ford Tier I Communications Manager. "This industry first application allows us to cement our leadership message on fuel economy for the 2010 Fusion and drive consumers to the next level - from active viewers of our message to active leads for our dealerships."

Gas Station TV's in-house creative team tailors a client's original content to their preference and specifications to become an Echo Ad. The Echo Ad then runs in addition to the longer format spot to increase frequency and brand retention with the target viewing audience.

"With each new product offering, GSTV is defying traditional digital-out-of-home categorization and effectively bridging the void between TV and interactive," said David Leider, CEO of Gas Station TV. "We build exceptional new creative programs that more closely mirror the experience offered by TV and the interactivity offered by online, making our media even more attractive to advertisers searching for ROI with each placement."

In a Nielsen Media Research study released in June 2008, Gas Station TV found that 10- and 15-second spots were as effective, if not more effective, than 30-second spots. Therefore, incorporating an Echo Ad into an advertisers media buy builds off of these findings to drive more ROI.

Echo Ads are available on both the Gas Station TV and C-Store TV digital television networks.

About Gas Station TV (http://www.gstv.com/)

Gas Station TV (GSTV) is the largest provider of entertaining and informative TV at the pump. GSTV connects with captive consumers for four to five minutes during a natural pause point in their day. GSTV bridges the gap between television, mobile and Internet with its unique technology and ability to drive consumers to take action. GSTV can geo target by time of day and location, down to the station. Programming includes exclusive news and entertainment segments from CBS, sports from ESPN, and local weather from AccuWeather. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV will broadcast to over 100 U.S. DMAs at leading gas retailers in 2009. GSTV is the preferred at-the-pump media partner at 13 of the nation's premier gas retailers. GSTV is the only gas station TV network with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. Please visit http://www.gstv.com/ for more information.

About Destination Media (http://www.dmedia.com/)

Destination Media is an active acquirer, developer and operator of digital television networks. In 2009, Destination Media will reach more than 300 million viewers each year at the many destinations in their lives through networks including Gas Station TV and C-Store TV. These networks transform daily consumer destinations to highly sought-after media environments to inform and influence consumers at a desirable point-of-purchase. Destination Media reaches consumers when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers. Destination Media bridges the gap from traditional TV to online and mobile interactivity. Current programming includes news and entertainment from CBS, sports from ESPN, and weather from AccuWeather. Please visit http://www.dmedia.com/ for more information.

Source: Destination Media

CONTACT: Elin Nozewski of Airfoil Public Relations for Destination
Media, +1-248-304-1412, nozewski@airfoilpr.com

Web Site: http://www.gstv.com/

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