LevelVision Joins OVAB, Completes First Arbitron Audience Study

LevelVision Joins OVAB, Completes First Arbitron Audience Study

Innovative Floor-Based LCD Network Delivers over 20 Million 'Millennials' each Month

SAN FRANCISCO and ROANOKE, Va., Nov. 3 /PRNewswire/ -- On the heels of completing its first Arbitron audience measurement study, digital signage innovator LevelVision announced their membership in the Out-of-Home Video Advertising Bureau (OVAB). Earlier this year, LevelVision launched an aggressive effort to reach the 18-24 year old consumer market by deploying their unique floor-based digital screens to 315 college bookstores in 234 cities across 44 states.

Arbitron, Inc. found in a recently-completed audience study that the LevelVision:College network delivers well over 20 million viewing experiences each month to an almost pure composition of the highly-coveted "Millennial" and Adult 18-24 audience segments. LevelVision will market and merchandise the Arbitron findings in accordance with the just-released OVAB Audience Metric Guidelines.

"We're proud to be a new OVAB member, and we want to be among the very first networks to sell inventory based on the OVAB's new metrics guidelines," said LevelVision President & CEO Bob Martin, who was formerly a founding member of the OVAB Agency Advisory Board. "Shifting the metrics for this emerging medium away from raw venue traffic and toward actual ad campaign deliveries is an enormous step, and a blunt recognition of how advertisers' expectations are evolving for other mass media. That OVAB has introduced a comprehensive audience metric guideline in less than two years is a monumental achievement."

"We are so pleased to welcome LevelVision into our membership," said Suzanne Alecia, president of OVAB. "Their ability to reach an elusive audience in such a cool and innovative way makes them a great addition to the group. Our membership is growing at a rapid rate and commanding the attention of the industry at large, especially in a time when marketers are wondering 'what's next?' from the economy. OVAB's Digital Media Summit, taking place this week, will be a catalyst for that discussion and address everything from the future of out of home, to creative executions in the space, to challenges and opportunities faced by marketers, and more. It's not to be missed."

"LevelVision has made significant strides in developing our first venue-based network, and we look forward to continued success as we broaden the reach of our patented screens into other industry segments," Martin concluded.

ABOUT LEVELVISION

With offices in San Francisco and Roanoke, LevelVision is a media solutions company that brings advertising and information to previously unreachable, highly desired public and retail commercial locations. Its extensive patent portfolio provides it with a worldwide market for dynamic displays that deliver digital advertising and informational messages that are highly engaging to consumers in out-of-home locations. The company's media solutions are scalable, network-capable, and easy-to-use right out of the box. For retailers, LevelVision(TM) provides a new source of recurring revenue from in-store advertising and increased sales. For more information, please visit the company's website at http://www.levelvision.com/.

ABOUT OVAB

Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit http://www.ovab.org/.

Source: LevelVision

CONTACT: Mike Burita for LevelVision, +1-202-420-9361,
mike@buritamedia.com

Web site: http://www.levelvision.com/
http://www.ovab.org/

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