3rd Dimension Launches New National Mobile Advertising Network

3rd Dimension Launches New National Mobile Advertising Network

Mobileyes Provides Consumers with Live Traffic Video Sponsored by National Advertisers

NEW YORK, Nov. 3 /PRNewswire/ -- A new national mobile advertising network, featuring live video of traffic conditions in many of the nation's largest cities, has been launched by 3rd Dimension, Inc.

The Mobileyes Advertising Network consists of nine current U.S. markets where 3rd Dimension's free consumer real-time traffic service is operating. It allows consumers to use their wireless devices to look ahead at traffic conditions and plan the best route before getting behind the wheel -- to save time, fuel and aggravation. Drivers can view real-time traffic video from any of the cameras along their route and can even program speed keys on their phone to quickly access their favorites. To date, over two hundred thousand drivers across the country have downloaded Mobileyes onto their mobile devices.

Interactive ads appear during the six to ten second intervals preceding the display of live traffic video. The ads are served in rotation and can be purchased for both specific day parts and locations.

The announcement was made here at Ad:Tech New York, an advertising industry trade show being held at the Jacob Javits Convention Center where 3rd Dimension is exhibiting (booth 2805).

"Until now, our local media partners have sold advertising space on a market-by-market basis, serving up more than 3.5 million ads in the past three months," said Eric Joseph, president and chief operating officer, 3rd Dimension. "Now, as the mobile advertising market is enjoying explosive growth and we continue to expand our mobile traffic network, we are better suited to work with advertisers on a national level."

Mobileyes is currently available in New York; Los Angeles; Washington, D.C.; Detroit; Houston; Kansas City; Hartford, Conn.; Knoxville; and Indianapolis operating under a variety of local brand names developed by 3rd Dimension's local market media partners. Consumers wishing to download the service should visit the 3rd Dimension website (www.3DMobileyes.com) for easy instructions.

For information and rates for advertising on the Mobileyes Advertising Network, contact Mort Greenberg via email at mort.greenberg@nbcuni.com. For information on becoming a local market partner, contact Eric Joseph at ejoseph@3rddimensiontech.com or by phone at (212) 265-7264.

About 3rd Dimension, Inc.

3rd Dimension, Inc. (www.3DMobileyes.com) is an innovative mobile marketing and application company. Its Mobileyes content delivery platform distributes real-time video content, including its popular free traffic service, to a wide variety of mobile devices. Its applications are designed to attract targeted audiences making its solutions attractive to advertisers and marketers.

All trade names are the property of their respective owners.

This release is available on the KCSA Strategic Communications Web site at www.kcsa.com.

CONTACT: Noah Milman / Anne Donohoe
KCSA Strategic Communications
(212) 896-1217 / (212) 896-1261
nmilman@kcsa.com / adonohe@kcsa.com

Source: 3rd Dimension, Inc.

CONTACT: Noah Milman, +1-212-896-1217, nmilman@kcsa.com, or Anne
Donohoe, +1-212-896-1261, adonohe@kcsa.com, both of KCSA Strategic
Communications for 3rd Dimension, Inc.

Web Site: http://www.3dmobileyes.com/
http://www.3rddimensiontech.com/

NOTE TO EDITORS: Images from any Mobileyes mobile phone service market are available upon request. See Mobileyes at Ad:Tech New York at booth 2805

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