New Online Radio Station Aimed at LDS (Latter-Day Saint or Mormon) Listeners Will Launch Today, November 3; Station Will Debut With the Call Letters YLDSR Found at www.yourLDSradio.com

New Online Radio Station Aimed at LDS (Latter-Day Saint or Mormon) Listeners Will Launch Today, November 3; Station Will Debut With the Call Letters YLDSR Found at www.yourLDSradio.com

SALT LAKE CITY, Nov. 3 /PRNewswire/ -- A new online radio station aimed at LDS (Latter-day Saint or Mormon) listeners looking for upbeat, positive, contemporary music will debut today on the web at www.yourLDSradio.com. The new station is part of the burgeoning music division associated with the yourLDSneighborhood.com concept launched in 2007 by Salt Lake entrepreneur Gaylen Rust.

Noted Utah poet, singer, songwriter and radio station host Sam Payne is the program director. Much like a commercial radio station, when listeners click on the station, they will hear a live stream of songs from a playlist featuring hundreds of tracks. But unlike conventional radio, information about the song, artist and album will appear as the song is played. www.PositiveMusicandDownloads.com will offer an option to buy and download the music. Listeners can also select "on demand" pre-recorded programs such as Steven Kapp Perry's Cricket and Seagull program, Greg Hansen's 10-minute New Artist Show, or Payne's folksy Radio Family Journal -- a Garrison Keillor-type monologue from the heartland of Utah. Each program is updated weekly with new material.

Payne said the music "will be chosen at first from among songs that are already making the biggest impact in the cultural LDS (Latter-day Saints or Mormon) listening experience. This is 'A' material. We want to build a relationship of trust with positive music. It will cover many genres, but our primary focus is LDS contemporary."

Rust said he hopes the station attracts a worldwide audience and also generates appreciation for a broad range of music with positive lyrics. "Most associate inspirational music with the LDS experience. While that's fine, many just don't know about the 'common every-day' music being produced by LDS artists. It isn't being heard because there are few opportunities to connect these artists with those who appreciate a variety of music outside the devotional format. Hopefully the radio station will be a catalyst for that."

Built into the web site is a discussion board where listeners can request songs or make comments about the programming. Visitors looking for additional music options can also check out The Neighborhood Jukebox at www.yourLDSneighborhood.com/jukebox where hundreds of songs are available for listening.

Source: yourLDSneighborhood.com

CONTACT: Jan Hemming of JKH Associates, +1-801-582-2799,
jkhassociates@burgoyne.com, for yourLDSneighborhood.com

Web site: http://www.yourldsneighborhood.com/
http://www.yourldsneighborhood.com/jukebox
http://www.yourldsradio.com/
http://www.positivemusicanddownloads.com/

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