TARGUSinfo Helps Digital TV Providers Reach Out to the Unconverted

TARGUSinfo Helps Digital TV Providers Reach Out to the Unconverted

Turnkey solution enables operators to easily target, prioritize and contact analog TV users ahead of the February 17, 2009 conversion deadline

VIENNA, Va., Nov. 3 /PRNewswire/ -- Signaling a golden opportunity for digital TV providers, the government mandate requiring stations to broadcast digitally will go into effect in less than four months.(1) As consumers who have long relied on analog TV service are faced with the decision to order a digital adapter or convert to cable or satellite TV service, a new turnkey solution from TARGUSinfo - the leader in on-demand consumer insight - is making it easier for operators of digital TV services to turn many of these consumers into customers.

"Many consumers will bypass digital TV adapters before the February 17th deadline and look to cable operators and satellite providers, creating a one-time opportunity to serve this sudden spike in demand," said John Trionfo, Director, Communications Service Providers, TARGUSinfo. "The key to converting these consumers is reaching them before they order a digital TV adapter. This can be a challenge for many digital TV providers who often lack the resources to quickly identify the residents in their coverage area who are analog TV owners."

TARGUSinfo's turnkey solution offers a quick and easy way to hone in on the analog TV market by providing digital TV providers with valuable name, address and phone information on potential customers. Designed for medium-sized operators (those with more than 200,000 subscribers) the solution goes far beyond identifying consumers in an operator's footprint who are not existing customers and also enables them to more effectively target, prioritize and contact leads.

Through its ElementOne(SM) Analytics Platform, TARGUSinfo has a model for identifying and scoring households on the likelihood they will use analog TV. The company also provides a wealth index for each household that allows the operator to prioritize prospects and focus first on households most likely to sign up for multiple services.

"Analog TV users represent an outstanding growth market for cable operators for the next three months, but only if they can hold their Cost per Acquisition in the $100 range," adds Trionfo. "TARGUSinfo provides the most straightforward way of targeting, prioritizing and reaching these consumers."

Since this is a short-term opportunity, most cable operators don't want to invest in IT resources or infrastructure specific to such a campaign. TARGUSinfo can help by providing a prioritized target list and direct mail services that use artwork provided by the operator -- within the same turnkey solution. Digital TV providers can begin their sales efforts within a week of adding the solution.

For more information, please visit www.TARGUSinfo.com/dtv.

About TARGUSinfo

On-Demand Information services from TARGUSinfo provide unique identification, verification, qualification and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

(1) Congress mandated that the last day for full-power television stations to broadcast in analog would be February 17, 2009, over-the-air TV broadcasts will be in digital after that date.

Press Contacts
Stephanie Euler
Stern + Associates for TARGUSinfo
617-761-4611
stephanie@sternassociates.com

Jill Falci
TARGUSinfo
702-272-6200
pr@TARGUSinfo.com
www.TARGUSinfo.com

Source: TARGUSinfo

CONTACT: Stephanie Euler, Stern + Associates for TARGUSinfo,
+1-617-761-4611, stephanie@sternassociates.com; or Jill Falci, TARGUSinfo,
+1-702-272-6200, pr@TARGUSinfo.com

Web Site: http://www.targusinfo.com/
http://www.targusinfo.com/dtv

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