Lifetime Networks Signs Three-Year Deal with Clickability for Web Content Management and Hosting Services

Lifetime Networks Signs Three-Year Deal with Clickability for Web Content Management and Hosting Services

Secure Extranet Provides Program Information, Photos and Video to Cable Companies

SAN FRANCISCO, Nov. 3 /PRNewswire/ -- Clickability, the global leader in on demand Web Content Management (WCM), announced today that it has signed a three-year agreement with Lifetime Networks. Clickability will provide content management and hosting for Lifetime Connection (www.lifetimeconnection.com), a secure extranet site dedicated to providing cable companies with up-to-the-minute information and marketing materials about Lifetime, Lifetime Movie Network, far and away the two highest-rated women's channels, and Lifetime Real Women programs.

The Clickability platform provides Lifetime with an easy-to-use, scalable solution that can reliably handle the growing amount of video content on the site. "Communication with our cable partners is an essential part of our business," said Gwynne McConkey, senior vice president, operations, information systems and technology. "We decided to stop making ongoing investments in an out-of-date and home-grown Content Management System (CMS). Moving to the Clickability platform will give us the opportunity to constantly improve and enhance our site going forward."

Clickability CEO John Girard said Clickability is looking forward to working with the entertainment company, which is the largest producer of original movies on all of television in addition to producing such popular original series as "Army Wives," the #1 cable drama among women 18-49 this year.

"This is an exciting opportunity to expand our roster of broadcast customers," said Girard. "Lifetime is the leader in women's television and one of the top-rated basic cable television networks. We're very excited to welcome them on board. Our platform will put an end to their CMS dramas and enable them to focus on making engaging and relevant television programs."

About Lifetime Entertainment

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multimedia company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

About Clickability, Inc.

Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in three secure, energy-efficient data centers, the multi-tenant Clickability platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association's 2008 CODiE Award for best content management solution. More information is available by calling 866-276-4580 or visiting www.clickability.com.

(C)2008 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Source: Clickability

CONTACT: Shira Frantzich of Sterling Communications, +1-408-884-5156,
sfrantzich@sterlingpr.com, for Clickability

Web Site: http://www.clickability.com/
http://www.lifetimeconnection.com/

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