Beefeater Gin Launches Super Premium Beefeater 24 in True London Style

Beefeater Gin Launches Super Premium Beefeater 24 in True London Style

LONDON, November 1/PRNewswire/ -- Beefeater Gin unveiled its new Super Premium gin Beefeater 24 in London
last night at a glittering international launch event at Syon House, home of
the Duke of Northumberland.

To view the Multimedia News Release, please click:
URL: http://www.prnewswire.com/mnr/beefeater/35729/

Over 400 international VIPs, celebrities, and media gathered to pay
homage to the bold new London gin at an extravagant modern interpretation of
London's 19th century 'Vauxhall Pleasure Gardens'.

With delectable gin cocktails and extravagant performances produced by
feted festival organisers Lost Vagueness. The decadent costumed ball recalled
the days when London society would gather to eat, drink and be entertained in
the spectacular surroundings of Vauxhall's Spring Gardens - just yards from
where the Beefeater distillery stands today.

Beefeater 24 is the result of almost two years of experimentation from
Desmond Payne, the world's most experienced Gin Master Distiller. It is
distilled in the heart of London and made from 12 hand-selected botanicals
with a unique blend of rare teas at its heart.

Speaking at the launch last night, Desmond Payne's enthusiasm for his new
creation was infectious: "Experimenting with new botanicals such as Japanese
Sencha, Chinese teas and grapefruit peel has been very rewarding. The final
result is a new London Gin that pays homage to its home city".

Among the celebrity guests were internationally acclaimed fashion and
interiors' designer Jade Jagger, pop star Lily Allen, and actors Alfie Allen
and Jaime Winstone. Together with Fashion House PPQ Amy Molyneux and Percy
Parker, came members of the Horrors and musician Natt Weller.

Jade Jagger said: "The night has been like going back in time. The
scenery and location are beautiful and the drinks are great especially the
one in the teacup."

Lily Allen said: "It's very burlesque - a great party!"

Guests were entertained by hot new act, Iglu & Hartley. As the night drew
to a close, a stunning firework display illuminated the crowd with an aerial
choreography of the numbers 2 and 4 - and a new 21st century style icon was
born.

- Download images from http://www.beefeater24.com (please click on the
'press' section' at the bottom of the home page)

- Request a Video News Release / BETA tape, please contact:

Stephanie Mingam,
International PR Manager,
Chivas Brothers,
+44-20-8250-1642 - stephanie.mingam@chivas.com .

- For more information about the Beefeater brand, please go to
http://www.beefeatergin.com

Source: Beefeater

Stephanie Mingam, International PR Manager, Chivas Brothers, +44-20-8250-1642 / +44(0)7766-725-046 - stephanie.mingam@chivas.com .

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