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Wednesday, October 15, 2008

Neutrogena(R) and Dr. Will Kirby Launch Retinol NX on QVC(R)

Neutrogena(R) and Dr. Will Kirby Launch Retinol NX on QVC(R)

Cutting-edge formula by Neutrogena(R) Dermatologics(TM) delivers exceptional form of Stabilized Retinol to consumers

LOS ANGELES, Oct. 15 /PRNewswire/ -- Neutrogena(R) Dermatologics(TM) introduces Retinol NX Concentrated Retinol Serum, its most exceptional anti-aging formula available. This product will debut on QVC with celebrity dermatologist Dr. Will Kirby.

Neutrogena Dermatologics Retinol NX Concentrated Retinol Serum contains a patented Stabilized Retinol technology, which helps keep Retinol in its purest and most effective form. Neutrogena's Stabilized Retinol works to continuously renew skin's appearance while visibly reducing the signs of wrinkles and fine lines. Clinical tests demonstrated that 94.5% of subjects showed improvement in overall skin appearance and radiance, in just 8 weeks. In addition, significant improvement in appearance was seen in specific areas including crow's feet and fine lines, forehead wrinkles and stubborn under-eye wrinkles.

"We chose QVC to launch Neutrogena Dermatologics Retinol NX Concentrated Retinol Serum because it is a vehicle to educate consumers on the intricate nature of the product's technology, benefits and usage," says Stefano Curti, General Manager of Neutrogena. "The relationship with QVC, along with the help of the dynamic and knowledgeable Dr. Will Kirby, brings Retinol NX straight to consumers in a forum where they can ask questions, provide feedback and share their stories of success with other consumers."

"We are thrilled to have the opportunity to work with Neutrogena to debut this product," said Allen Burke, QVC's Director of Beauty Merchandising. "We are certain that our viewers will benefit from Dr. Will Kirby's knowledge, advice and expertise, and trust the heritage of the Neutrogena brand."

The Neutrogena Dermatologics Retinol NX Concentrated Retinol Serum cutting-edge anti-aging formula includes the exclusive Neutrol(R) TE formula, which helps to deliver rapid skin firming results. Powered by a blend of ingredients that induces micro-contractions on the skin's surface, Neutrol(R) TE is clinically shown to tighten and firm skin, thereby improving definition of facial contours. Formulated with an active mineral complex which includes zinc, copper and magnesium; this formulation works to increase surface cell turnover while moisturizing emollients smooth and soften skin.

"My patients are always looking for aging solutions and not everyone can afford treatments offered by dermatologists and plastic surgeons," says Dr. Will Kirby. "I'm excited to partner with Neutrogena because the brand offers trusted results at home."

About Neutrogena:

Neutrogena, a worldwide leader in premium, dermatologist recommended skin, hair and cosmetics products, has been providing consumers with health and beauty improvements for over 40 years. Headquartered in Los Angeles, the company is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.

About QVC:

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About Dr. Will Kirby:

After winning the popular CBS reality show Big Brother in 2001, Dr. Kirby went on to host NBC's Love Shack, serve as a medical correspondent for "Extra," and even guest star on daytime's most popular soap opera, The Young and The Restless. Dr. Kirby currently appears as a featured physician on the hit show on E! Entertainment Television, Dr. 90210. Dr. Kirby's confident on-screen persona and vast dermatological knowledge have quickly made him a much sought-after physician in the world of celebrity skin care.


Source: Neutrogena

CONTACT: Victoria LaSardo of Rpr Marketing Communications,
+1-212-317-1462, Victoria.LaSardo@rprny.com


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