Rentrak Expands Board, Names Brent Rosenthal as Director

Rentrak Expands Board, Names Brent Rosenthal as Director

PORTLAND, Ore., Oct. 15 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) today announced the appointment of Brent Rosenthal to its board of directors, increasing the board's membership to seven. Rosenthal will serve as a member of the company's audit and finance committees.

Since 2002, Mr. Rosenthal has worked with W.R. Huff Asset Management. An affiliate of W.R. Huff Asset Management owns 8% of Rentrak's outstanding common stock through various affiliated limited partnerships. Mr. Rosenthal has played a key role in the firm's investment activities in a wide variety of media and communications companies in the areas of media measurement, cable television, outdoor advertising, content, television and radio broadcasting, satellite communications and wireless communications. Prior to joining W.R. Huff Asset Management, he worked as Director of Mergers & Acquisitions for RSL Communications Ltd from 1997 to 2001. Previously, he served emerging media companies for Deloitte & Touche, LLP. Mr. Rosenthal is a Certified Public Accountant. He received an MBA from the Johnson School at Cornell University and an undergraduate degree in accounting from Lehigh University.

"We welcome Brent to the company's board. His impressive background with media companies, combined with his financial experience and expertise, will be a tremendous asset as we continue to grow and enhance Rentrak's business by providing the industry's most comprehensive measurement of programming, advertising and sales trends across all media platforms," said Rentrak Chairman and Chief Executive Officer Paul Rosenbaum.

"I am very happy to be working closely with the Rentrak team," said Rosenthal. "The company is at an important point in its evolution as it moves toward commercializing TV Essentials(TM) and the ability to track all data activity from the country's 110 million television set-top boxes. I look forward to helping the company achieve its long-term business goals."

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real- time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

Safe Harbor Statement

When used in this press release, the words "anticipates," "expects," "intends" and similar expressions are intended to identify forward-looking statements. Such statements relate to, among other things, the ability of the company to continue providing the industry's most comprehensive view of programming, advertising and sales trends across all media platforms revenues and the timing of the commercial launch TV Essentials, are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Factors that could affect Rentrak's financial results include customer demand for movies in various media formats subject to company guarantees, the company's ability to attract new revenue-sharing customers and retain existing customers, the company's success in maintaining its relationships with studios and other product suppliers, the company's ability to successfully develop and market new services to create new revenue streams, and Rentrak's customers continuing to comply with the terms of their agreements. Additional factors that could affect Rentrak's financial results are described in Rentrak's March 31, 2008 annual report on Form 10-K and subsequent quarterly reports filed with the Securities and Exchange Commission. Results of operations in any past period should not be considered indicative of the results to be expected for future periods.

CONTACT:
Investors
PondelWilkinson Inc.
Laurie Berman
310-279-5962
lberman@pondel.com

Source: Rentrak Corporation

CONTACT: Investors, Laurie Berman of PondelWilkinson Inc.,
+1-310-279-5962, lberman@pondel.com, for Rentrak Corporation

Web site: http://www.rentrak.com/

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