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International Entertainment News

Wednesday, October 15, 2008

Borders(R) to Open New Store in Raleigh-Durham International Airport

Borders(R) to Open New Store in Raleigh-Durham International Airport

ANN ARBOR, Mich., Oct. 15 /PRNewswire/ -- Borders, a leading retailer of books, music and movies, will open a new store Oct. 26 in Terminal 2 of the Raleigh-Durham International Airport. The 1,225 square-foot store will offer over 7,000 book titles, including audiobooks, top selling DVDs and CDs as well as select gifts and stationery items -- all in an award-winning retail format.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

"We are pleased to open a new Borders store in the Raleigh-Durham International Airport. The store will offer busy travelers a convenient place to shop for popular and best-selling books as well as other items," said Jill Lyon, vice president of Store Planning and Construction for Borders Group. "When customers visit the store in between flights, a classic may pique their interest, or they might discover a new author. Borders is committed to connecting readers with information and entertainment -- and the store in the Raleigh-Durham airport will provide travelers with a great selection of titles from which to choose."

Borders also operates stores in airports located in Detroit; Baltimore; Phoenix; Orlando, Fla.; Seattle; Newark, N.J.; Boston; Houston; Las Vegas; Miami; Asheville, N.C., as well as in Washington, D.C. and Cincinnati.

This year, Borders was awarded the "Best Specialty Retail Brand Operator" and "Retailer with Highest Regard for Customer Service" by Airport Revenue News (ARN), a leading publication for airport executives, concessionaires, and others involved in the aviation industry. Previously Borders was awarded the "Airport Revenue News Best Concessions" prize in 2006 for the "Large Retailer Division," and in 2005, second place in the categories of "Best Airport Retailer" and "Retailer with the Highest Regard for Customer Service." In 2004, the Borders airport store division was named "Best Retail Specialty Brand Operator," and in 2003, ARN recognized Borders as the "2003 Best New Specialty Retail Concept," almost immediately after the first Borders-branded airport store opened in 2002. The ARN awards are the most prestigious in the industry with approximately 3,000 airport executives, consultants and concessionaires along with an independent panel of judges nominating and selecting airport retailers for the awards.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE:BGP) is a leading retailer of books, music and movies with more than 28,000 employees worldwide. Through its subsidiaries, the company operates more than 1,100 stores primarily under the Borders(R) and Waldenbooks(R) brand names and recently launched Borders.com for online shopping. For more information, visit www.borders.com/aboutus.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Borders

CONTACT: Mary Davis of Borders, +1-734-477-1374,
mdavis4@bordersgroupinc.com

Web site: http://www.borders.com/aboutus

Company News On-Call: http://www.prnewswire.com/gh/cnoc/comp/106169.html


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