From Masked Villains to Possessed Protagonists, Scary Movies Take Center Stage This Halloween According to National Survey

From Masked Villains to Possessed Protagonists, Scary Movies Take Center Stage This Halloween According to National Survey

Redbox DVD Rental Kiosks Feature Seasonal Titles, Suspenseful Thrillers

OAKBROOK TERRACE, Ill., Oct. 15 /PRNewswire/ -- According to the Redbox "Halloween Thrillers" survey, watching scary movies is a cornerstone of Halloween celebrations, second only to trick-or-treating. However, while 70 percent of respondents plan to watch a scary movie this Halloween, less than half of all respondents are brave enough to do so alone (43.1 percent). And though most people (61.6 percent) will turn off the lights to watch a scary flick, nearly 20 percent of men and 50 percent of women admit they have turned off a scary movie because they were too scared to continue. Redbox, the fully automated DVD rental system featuring new release rentals for $1 per night, recently asked customers to share their plans and preferences for this haunted holiday, and Americans came clean regarding the scary movies and villains that frighten them the most.

Haunted Halloween Habits. This year, trick-or-treating (22.4 percent), watching scary movies (20 percent), decorating (16.7 percent) and attending a costume party (15.8 percent) top respondents' list of favorite Halloween activities. Whether it's fear of the dark or fear of soaring movie theater prices, nearly 70 percent of respondents said they prefer to watch scary movies in the comfort of their own home (68.5 percent).

Classic Horror Flicks. According to the redbox national survey, many Americans agree the haunted classic "The Exorcist" is the best scary movie of all time (15.6 percent), while others are screaming for "The Shining" (11.2 percent) and "A Nightmare on Elm Street" (10 percent). When it comes to villains, Americans can't seem to forget the classic horror flicks from years past. More than 20 percent of respondents believe no movie villain raises goose bumps like Freddy Krueger from "A Nightmare on Elm Street" (20.5 percent). According to the survey, only Hannibal Lecter from "Silence of the Lambs" (19.9 percent) and Michael Myers from "Halloween" (15.9 percent) should be considered nearly as frightening.

You Can Quote Me. When asked which scary movie quote was the most memorable, respondents whispered "I see dead people" from the 1999 heart- pounding film, "The Sixth Sense" (22.2 percent). Following closely behind were the words of Jack Nicholson, "Heeeeere's Johnny," from the 1980 hit, "The Shining," (17 percent) and "They're heee-re" from the 1982 classic, "Poltergeist" (15.3 percent).

Find the Latest Scary Movies. This haunted holiday, redbox is featuring a variety of seasonal titles and suspenseful thrillers for scary movie lovers nationwide including "The Happening," "Prom Night," and "Jack Brooks: Monster Slayer."

Each fully automated redbox kiosk holds approximately 700 DVDs, representing up to 200 of the newest movie releases. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. The complete rental transaction takes less than 60 seconds. Customers can keep the DVD for as long as they'd like for $1 per night plus tax, and return it to any one of redbox's more than 10,000 locations nationwide. After 25 nights, rental charges cease and the DVD is the customer's to keep. For added convenience, customers can also visit http://www.redbox.com/ to choose their DVD online and pick it up immediately at the redbox location of their choice.

About Redbox

Redbox Automated Retail, LLC offers new release DVD rentals for $1 per night through its nationwide network of conveniently located, self-service kiosks. Redbox is available at more than 10,000 locations nationwide, including select McDonald's(R) restaurants, leading grocery and convenience stores and Wal-Mart and Walgreens stores in select markets. For more information about redbox, visit http://www.redbox.com/.

Editors Note:

The Redbox "Halloween Thrillers" survey polled 1,000 redbox customers nationwide.

Source: Redbox Automated Retail, LLC

CONTACT: Kristin Zanini of JSH&A Public Relations, +1-630-932-9316,
kristin@jsha.com, for Redbox Automated Retail, LLC

Web site: http://www.redbox.com/

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