National Press Club to Host 'NEWSMAKER' Media Briefing on Digital Switchover With Director General of Finnish Broadcasting Company Mikael Jungner

National Press Club to Host 'NEWSMAKER' Media Briefing on Digital Switchover With Director General of Finnish Broadcasting Company Mikael Jungner

WASHINGTON, Oct. 14 /PRNewswire-USNewswire/ -- The following event announcement was released by the National Press Club:

(Logo: http://www.newscom.com/cgi-bin/prnh/20080917/NPCLOGO )

National Press Club "Morning Newsmaker" News Conference
Friday, October 17 @10:00 a.m.
National Press Club (Murrow Room)

The Director General of Finnish Broadcasting Company Mikael Jungner will discuss "JUST DID IT." FINLAND'S TOTAL SWITCHOVER TO ALL-DIGITAL TELEVISION.

The challenging digital switchover in TV-broadcasting is looming in the United States. Some countries already have digital stories to tell and experience to share. Finland was the first country to achieve a total nationwide digital switchover in TV-broadcasting. Finland went totally digital in September 2007 and no analog households exist anymore on any distribution platform. How was the "Big Bang" coordinated in Finland and how the digital era has affected TV-viewing? Who won, who lost and where stands the consumer? Finland's national TV-network Finnish Broadcasting Company was a key player in facilitating the digital switchover and Director General Mikael Jungner was the spokesman for the most challenging change in the history of Finnish Television.

Photo: http://www.newscom.com/cgi-bin/prnh/20080917/NPCLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: National Press Club

CONTACT: Mark Schoeff of NPC Newsmakers Committee, +1-202-662-7218,
mschoeff@workforce.com

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