CBS Mobile and FremantleMedia Enterprises Partner To Launch 'THE PRICE IS RIGHT' Interactive Game

CBS Mobile and FremantleMedia Enterprises Partner To Launch 'THE PRICE IS RIGHT' Interactive Game

New "Win-At-Home" Game Enables Fans and Viewers to Call-In, Guess Price of Prizes and Enter Sweepstakes

LOS ANGELES, Oct. 14 /PRNewswire-FirstCall/ -- CBS Mobile today announced it has teamed up with FremantleMedia Enterprises, the brand extension arm of THE PRICE IS RIGHT producer FremantleMedia, to launch an interactive "Win-At-Home" game that brings the longest-running game show's experience to viewers at home. Starting today the ten-week campaign will offer viewers the chance to win prizes three times a week from their home by calling into the show using any phone, with no transaction charge.

Powered by Telescope, THE PRICE IS RIGHT "Win-At-Home" game uses IVR (interactive voice response) technology, allowing anyone with a phone to extend THE PRICE IS RIGHT experience by becoming a participant.

During the broadcast, viewers watching THE PRICE IS RIGHT at home will be shown a prize and invited to call a toll-free number to participate in the "Win-At-Home" game. After listening to a ten-second promo for the "Win-At-Home" game prize, callers will hear three different MSRP options to guess from. Using the phone keypad, callers are prompted to select one out of three choices they think is closest to the prize's actual MSRP. Callers who guess correctly are instantly entered into the sweepstakes to win that same prize.

After playing the "Win-At-Home" game, all participants have the opportunity to hear special offers at the end of the call. This option connects participants with select offers that are tailored to meet the audience's interests based on user-feedback.

"Our new 'Win-At-Home' game gives our loyal fans a great opportunity to more fully participate in the Price experience and further defines participation TV," said Syd Vinnedge, Executive Producer of THE PRICE IS RIGHT.

"When you watch THE PRICE IS RIGHT, you can't help but play along in your head. Now viewers will get a chance to play and potentially win the same type of prizes right from the comfort of their living room," said Jeff Sellinger, Executive Vice President and General Manager, CBS Mobile. "This is the perfect show for interactivity and we're excited to help bring an opportunity for the viewers to play at home and win prizes."

The "Win-At-Home" Sweepstakes begins Monday, October 13 and will run three days a week. Entry periods for the sweepstakes begin at 8:00 AM, PT and end at 11:59 PM, PT the same day the episode airs. Full-episodes of THE PRICE IS RIGHT will be available at CBS.com for up to two weeks after each episode's original broadcast date. The sweepstakes official rules and frequently asked questions are available at CBS.com Rules and PriceIsRight.com Rules.

About THE PRICE IS RIGHT

THE PRICE IS RIGHT, the longest-running game show in television history, is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

About CBS Mobile

CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation (NYSE:CBS.A)(NYSE:and)(NYSE:CBS) is the parent company of CBS Interactive, Inc.

About CBS Interactive

CBS Interactive, a division of CBS Corporation (NYSE:CBS.A)(NYSE:and)(NYSE:CBS), is the premier online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business. With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally.

About FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA

FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com/.

About FREMANTLEMEDIA NORTH AMERICA

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "American Idol Rewind" (syndicated), "American Idol Extra" (Fox Reality), "America's Got Talent" (NBC), "Celebrity Family Feud" (NBC), "Farmer Wants A Wife" (The CW), "Rock The Cradle" (MTV), "Can You Duet" (CMT), "Match Game" (TBS), "The Janice Dickinson Modeling Agency" (Oxygen), "Family Feud" (syndicated), "Temptation" (syndicated), "Million Dollar Password" (CBS), and the longest-running game show in television history, "The Price Is Right" (CBS).

Source: CBS Television Network; CBS Mobile

CONTACT: Media, In Los Angeles, Cindy Marshall, +1-323-575-2019,
Cindy.marshall@cbs.com, or In New York, Katie Gunion, +1-212-975-8009,
Katie.gunion@cbs.com, both of CBS; or FremantleMedia North America: Manfred
Westphal, +1-818-748-1148, Manfred.Westphal@fremantlemedia.com

Web Site: http://www.cbs.com/
http://www.cbs.com/daytime/the_price_is_right/win_at_home/rules.php
http://www.fremantlemedia.com/
http://www.priceisright.com/win-at-home-rules

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