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Tuesday, October 14, 2008

'Joe Six-Pack' Speaks Out in Second Rock the Vote Survey on TouchTunes

'Joe Six-Pack' Speaks Out in Second Rock the Vote Survey on TouchTunes

In Bars Nationwide, the Pick is Barack Obama

Nearly 12,000 Voter Registration Requests Collected

NEW YORK, Oct. 14 /PRNewswire/ -- With less than one month left before the 44th President of the United States is elected, TouchTunes, the leading out-of-home interactive entertainment network, announced today the results of its second presidential election poll in partnership with Rock the Vote. The survey was conducted on over 16,000 TouchTunes digital jukebox screens nationwide from September 22 through October 1.

Called "Rock the Vote and Make a Difference," the interactive survey asked bar patrons about the presidential candidates, current social issues, and also offered the opportunity to enter their email addresses on screen to receive a voter registration form from Rock the Vote. An impressive 11,916 voter registration requests were collected nationwide during the 10-day campaign.

And who will "Joe Six-Pack's" next President be? Bar patrons responding to the survey chose Barack Obama as their next President with 36% of the vote and 23% choosing McCain. Seven percent said they would vote for Ron Paul, 17% said they were undecided, and 16% said they did not plan on voting at all

What's on the minds of today's voters? When asked to choose this year's election anthem, 28% of respondents said that David Bowie's "Changes" should be the anthem, while 26% said Pink Floyd's "Money" would be their anthem, and 20% chose George Michael's "Faith."

Jon Stewart and Oprah tied as the number one choice for Vice-President with 27%, Jimmy Kimmel came in second place with 25%, and Stephen Colbert tied with Angelina Jolie in third place with 11%.

Heather Smith, executive director, Rock the Vote said, "TouchTunes is an exciting partner for us -- allowing us to leverage music and interactivity to help motivate young people to register and Rock The Vote in November."

When asked what song best describes the candidates, the same song, "Loser" by 3 Doors Down, was the top pick for both candidates (37% chose "Loser" for McCain and 32% chose "Loser" for Obama). Other choices included "Champion" by Kanye West, "Hero" by Mariah Carey, "Sexy Back" by Justin Timberlake and "Smart In a Stupid Way" by Ashlee Simpson.


Source: TouchTunes

CONTACT: Jen Maguire, for TouchTunes, +1-212-366-1796,
jen@maguirepr.com; or Chrissy Faessen of Rock the Vote, +1-202-719-9941,
chrissy@rockthevote.com


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