Political Shinanigans Boost Search Activity for Paris Hilton and John Edwards on Lycos Top Search List

Political Shinanigans Boost Search Activity for Paris Hilton and John Edwards on Lycos Top Search List

Summer TV Series, 2008 Summer Olympics, Among Big Search Gainers on Lycos

The Lycos 50(TM) for Week Ending Aug. 9, 2008

WALTHAM, Mass., Aug. 14 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Aug. 9, 2008. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Aug. 9, 2008:
1. Paris Hilton Ad 733 %
2. John Edwards 680 %
3. Morgan Freeman 600 %
4. Brett Farve 545 %
5. 2008 Summer Olympics 510 %
6. "So You Think You Can Dance" 475 %
7. Eva Mendes 430 %
8. Katie Holmes 360 %
9. "Last Comic Standing" 305 %
10. "Pineapple Express" 240 %

Search Gainers:

Search activity for Paris Hilton (#1) is up 733 percent this week, driven in part by the Paris Hilton Ad, hitting back at presidential candidate, Sen. John McCain. In the ad, socialite Hilton calls republican candidate McCain a "wrinkly white-haired guy" and offers her own "hot" energy policy plan. Hilton's presidential parody ad was launched last week in response to Sen. McCain's TV ad, which undermines democratic presidential rival Sen. Barack Obama by likening Obama's popularity to celebrities Hilton and Britney Spears. In other political news, online interest in John Edwards jumps 680 percent after Edwards admitted to having an affair with a former campaign aid. After months of speculation, the former U.S. senator and democratic presidential candidate admitted to Bob Woodruff on ABC's "Nightline" he did in fact have an affair with one of his former campaign aids, Rielle Hunter. Meanwhile, the 2008 Summer Olympics are breaking TV viewing records and bringing home the gold with web users, as search interest increases five-fold. Other summer TV series scoring big hits online include "So You Think You Can Dance," up 475 percent, and "Last Comic Standing," rising 305 percent after the show crowned its first female winner, 25-year-old Los Angeles-based comic, Iliza Shlesinger.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending Aug. 9, 2008:
1) Paris Hilton 6) Danica Patrick
2) Clay Aiken 7) Pamela Anderson
3) YouTube 8) California Earthquake
4) Heath Ledger 9) Britney Spears
5) Manny Ramirez 10) Kim Kardashian

About Lycos, Inc.

Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

First Call Analyst:
FCMN Contact:

Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, Inc., +1-781-370-2853,
Kathy.O'Reilly@lycos-inc.com

Web site: http://www.lycos.com/
http://50.lycos.com/
http://lycos50.tripod.com/blog/

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