New Era Cap and Pop Superstar Chris Brown Team Up to Launch the 'Chris Brown Entertainment' Cap Collection

New Era Cap and Pop Superstar Chris Brown Team Up to Launch the 'Chris Brown Entertainment' Cap Collection

- Limited-Edition Caps to Be Released Nationwide on August 14th Exclusively at Lids, New Era Stores and NewEraCap.com -

BUFFALO, N.Y., Aug. 14 /PRNewswire/ -- New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced today that it has partnered with prominent pop superstar Chris Brown to launch the limited-edition "Chris Brown Entertainment (CBE)" cap collection on August 14th, 2008.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080814/NYTH020 )

"The chance for New Era to collaborate with such a talented individual like Chris Brown was a no-brainer," said Gerry Matos, SVP of Marketing at New Era. "When Chris approached us with his affinity for our product and the idea of creating his own line of caps, we saw this as an opportunity to work hand- in-hand with one of the most renowned entertainers in the business."

The new "CBE" 59FIFTY cap series was created by Brown from his own innovative designs and drawings. The teen icon worked with New Era's team of designers to create this exclusive 6 cap collection using several design elements including skulls, 80s inspired symbols like a boom-box and a "nerd" character, which Chris came up with himself, as well as a cap inspired by his very own insignia: "CBE."

"I'm excited to be in this new venture with New Era. Everyone knows me as a singer/dancer/actor; this gives me a chance to showcase my creative fashion sense as well. I look forward to building a long term relationship with New Era," said Brown in a statement.

The "Chris Brown Entertainment" limited collection 59FIFTY caps will be sold in 165 Lids stores nationwide as well as all New Era Flagship stores and online at www.neweracap.com starting on August 14th, 2008.

New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company's core markets include Action Sports, Children, Fan, Lifestyle, Women and Fashion/Street. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a 'Category A' affiliate of the Fair Labor Association.

Contact:
Dana Marciniak, New Era Cap Co.
(716) 604.9259
dana.marciniak@neweracap.com

Philip Crimaldi, DKC
(212) 981.5131
philip_crimaldi@dkcnews.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080814/NYTH020
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: New Era Cap Company, Inc.

CONTACT: Dana Marciniak, New Era Cap Co., +1-716-604-9259,
dana.marciniak@neweracap.com, or Philip Crimaldi, DKC, +1-212-981-5131,
philip_crimaldi@dkcnews.com

Web site: http://neweracap.com/

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