Medialink Board Approves Offer for UK-Based Media Communications Services Business

Medialink Board Approves Offer for UK-Based Media Communications Services Business

World Television to Acquire Certain Assets

NEW YORK, Aug. 14 /PRNewswire-FirstCall/ -- Medialink Worldwide Incorporated (NASDAQ:MDLK) announced today that the Company's board of directors has approved an offer from World Television Group plc to acquire certain assets of Medialink's media communications services business operated in the United Kingdom.

The transaction, which is subject to standard due diligence procedures, is expected to be consummated by the end of the month. Under the terms of the offer, Medialink would receive from World a percentage of the gross profit derived from certain client revenue for a period of eighteen months from the closing date. Medialink and World also intend to enter into a mutual affiliate arrangement under which they will provide media communications services to each other's clients. Upon completion of the transaction, all existing clients of the London-based subsidiary will be serviced by World. Medialink's media communications services business in the United States will continue to service both the domestic and international needs of its clients, which are currently provided through Medialink's headquarters in New York and its other U.S.-based offices.

"We believe World Television will be an excellent partner in both servicing our former clients in the U.K. and Europe as well as providing services through an affiliate arrangement to the clients of our U.S.-based operation," said Laurence Moskowitz, chief executive officer of Medialink. "We have known the World Television management for more than a decade and believe our respective companies can provide the utmost in broadcast and Internet capabilities to our respective roster of clients."

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Mediaseed(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; the process of embedding a Teletrax watermark or the watermark itself rendering client content unsuitable for broadcast; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

First Call Analyst:
FCMN Contact: KTorosian@medialink.com

Source: Medialink Worldwide Incorporated

CONTACT: Kenneth Torosian, Chief Financial Officer of Medialink
Worldwide Incorporated, +1-212-682-8300, IR@medialink.com; or Jordan M.
Darrow, Investor Relations of Darrow Associates, Inc., +1-631-367-1866,
jdarrow@darrowir.com

Web Site: http://www.medialink.com/

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