Kid Rock Returns for Victory Lap Confirmed for Kick-Ass Performance at '2008 MTV Video Music Awards'

Kid Rock Returns for Victory Lap Confirmed for Kick-Ass Performance at '2008 MTV Video Music Awards'

Set to Air Live From Paramount Pictures On Sunday, September 7, 2008 at 9PM SHARP (ET/PT)

SANTA MONICA, Calif., Aug. 14 /PRNewswire/ -- Kid Rock (http://www.mtv.com/music/artist/kid_rock/artist.jhtml) is returning to the VMA's (http://www.mtv.com/ontv/vma/2008/) for more crazy and unforgettable moments! MTV (http://www.mtv.com/) has confirmed the badass will perform his monster summer hit "All Summer Long" off his latest album Rock N Roll Jesus, which has been on the Billboard Top 200 for the past 45 weeks since it debuted at #1 and is currently sitting in the top 5. Lil Wayne (http://www.mtv.com/music/artist/lil_wayne/artist.jhtml) and the Jonas Brothers (http://www.mtv.com/music/artist/jonas_brothers/artist.jhtml) have already been added to the list of powerhouse performers at this year's show. As previously announced, MTV's 25th annual Video Music Awards will be hosted by comedian/actor Russell Brand and will air live and only one time in its original incarnation, on Sunday, September 7, 2008 at 9PM SHARP (Live ET/Tape Delayed PT). Presenters and additional performers for the "2008 Video Music Awards" will be announced at a later date.

Official sponsors of "2008 VIDEO MUSIC AWARDS" are GM, Pepsi, TAG Body Spray, Taco Bell, Rhapsody and Verizon Wireless.

This year, one lucky viewer will get the chance of a lifetime trip by joining "Do Good. Go to the VMAs." Think.MTV.com, MTV's online community for youth activism, is hooking up one young activist and shipping them off to Los Angeles to attend the 2008 MTV Video Music Awards alongside the biggest stars in the industry. From July 24th through August 22nd, all Think.MTV.com members who join the "Do Good. Go to the VMAs" group, at http://think.mtv.com/Groups/DoGoodGoToTheVMAs/, can enter to win two tickets to the VMAS on September 7, 2008 along with travel and hotel accommodations when MTV takes over Los Angeles for this year's show.

Jesse Ignjatovic/Den of Thieves is the Executive Producer, for the "2008 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Chris Choun/Ish Entertainment is Co-Executive Producer. Jane Mun is Producer. Amy Doyle, Joanna Bomberg and Robin Katz are Music Talent Executives. Robin Reinhardt-Locke is Celebrity Talent Executive. Garrett English is Executive in Charge of Production.

Telescope is the Official Business Advisor of the "2008 MTV Video Music Awards" Nominee Voting period.

About Telescope Inc.

Telescope is a participation media and mobile marketing pioneer. The company provides mobile, phone, and internet interactivity services. This includes mass-scale participation television with the world's largest phone voting solution; and mobile marketing and content programs, such as user-generated content, social networking; and CRM for media and advertiser clients. Telescope is headquartered in Los Angeles, California, with offices in New York and London. Visit us at http://www.telescope.tv/ .

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... www.mtvpress.com.

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Source: MTV

CONTACT: Jennifer DeGuzman, +1-212-846-7175,
jennifer.deguzman@mtvstaff.com, or Melissa Barreto, +1-212-846-7226,
melissa.barreto@mtvstaff.com, or Emily Yeomans, +1-310-752-8074,
emily.yeomans@mtvstaff.com, all of MTV

Web site: http://www.mtv.com/
http://think.mtv.com/Groups/DoGoodGoToTheVMAs
http://www.telescope.tv/
http://www.mtvpress.com/

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