Dr Pepper Launches New Ad Campaign Featuring the Most Famous Doctors of Pop Culture

Dr Pepper Launches New Ad Campaign Featuring the Most Famous Doctors of Pop Culture

New 'Trust Me, I'm a Doctor' Campaign Features Dr. J, Dr. Frasier Crane and Many More!

PLANO, Texas, July 28 /PRNewswire/ -- Dr Pepper is joining forces with pop culture's biggest doctors to educate America on an even better way to drink Dr Pepper: slowly. Dr. J (basketball legend Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer) are just the first doctors of many to promote this new insight into enjoying all 23 flavors.

"I know it sounds unbelievable, but scientific research proves that because there are 23 flavors in Dr Pepper to experience, it tastes best when you drink it a little slower. We figured we've got the research, so who better to deliver the message from Dr Pepper than a doctor?" said Jaxie Alt, director of marketing for Dr Pepper. "This is big news, so we're bringing in the experts to spread the word that drinking it slowly makes a Dr Pepper even better."

The new ad campaign, developed by Deutsch LA, begins airing today on network and cable television stations nationwide. The Dr. J spot will be the first in the "Trust Me, I'm a Doctor" campaign, followed closely by a spot featuring Kelsey Grammer as Dr. Frasier Crane.

The fully-integrated initiative will be everywhere, from TV to billboards. Even online, where visitors to the drpepper.com website will be able to view Dr. J's soon-to-be-famous, "no special effects were used" shot from the TV spot.

"When we first heard this idea, we sort of cocked our heads -- after all, most great soft drink advertising is not usually associated with scientific research. But then we realized that's exactly what could make it come to life. It's totally unique and unexpected enough to work," said Eric Hirshberg, President/Chief Creative Officer of Deutsch LA.

About Dr Pepper

Dr Pepper is a leading brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (NYSE:DPS). DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit www.drpeppersnapple.com.

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Source: Dr Pepper

CONTACT: Stephanie DiPisa of Ketchum, +1-646-591-1284,
Stephanie.DiPisa@ketchum.com, for Dr Pepper

Web site: http://www.drpepper.com/
http://www.drpeppersnapple.com/

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