Destination Media Launches C-Store TV Network in Convenience Stores

Destination Media Launches C-Store TV Network in Convenience Stores

C-Store TV Joins Gas Station TV to Dominate the Gas Media Space and Create One of Nation's Largest Digital Out-of-Home Networks

DETROIT, July 28 /PRNewswire/ -- Destination Media (http://www.dmedia.com/), the industry leader in digital out-of-home television, today announces the launch of the C-Store (convenience store) TV network in top U.S. media markets.

C-Store TV initially launches in Boston, New York and Los Angeles with 100 new locations. Following the launch in these three cities, C-Store TV will be installed in other leading markets across the country.

C-Store TV currently offers programming from sister network Gas Station TV and will soon feature unique content experiences. C-Store TV programming will run on 32-37" LCD screens by LG Electronics, located in key high traffic areas throughout the store such as near check-out and above beverage coolers and coffee stations.

In addition to the C-Store TV launch, Gas Station TV expands into the Orlando market this week and will be in Phoenix and Seattle by early fall, increasing the network's presence to 22 DMAs, further solidifying GSTV as the leading digital out-of-home network. As Gas Station TV continues to acquire new markets, C-Store TV will align expansion with an equally aggressive rollout plan, giving Destination Media a reach of 300 million viewers annually.

"Similar to our rapid roll out of Gas Station TV onto more than 5,500 screens in two years, C-Store TV will expand to reach between 8 and 10 million impressions per month by the fourth quarter of this year," said David Leider, CEO of Destination Media. "Our at-the-pump network is proven to provide measurable sales lifts in convenience stores. The launch of C-Store TV is a direct result of the demand we are experiencing from convenience store retailers and major brand marketers to reach beyond the pump and provide access to the in-store point-of-purchase environment."

Gas Station TV is the only gas media network that offers Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall data, and that same advertiser-trusted process will be applied to C-Store TV.

"Through our use of the gold standard in media measurement, Nielsen Media Research, media buyers can confidently recommending Gas Station TV as the largest at-the-pump network available for their client's marketing message and consistent ROI," stated Leider. "C-Store TV will further solidify Destination Media's position as the leader in driving conversion in sales of fueling and convenience store customers."

For more information, please visit http://www.cstvnetwork.com/ .

About Destination Media (http://www.dmedia.com/)

Destination Media is an active acquirer, developer and operator of digital out-of-home media networks. By the end of 2008, Destination Media will reach more than 300 million viewers each year at the many away-from-home destinations in their lives through media including Gas Station TV and C-Store TV. These networks transform daily consumer destinations to highly sought-after media environments to inform and influence consumers at a desirable point-of-purchase. Destination Media reaches consumers when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers. Current programming includes news and entertainment from CBS, sports from ESPN, and weather from AccuWeather. Please visit http://www.dmedia.com/ for more information.

About C-Store TV (http://www.cstvnetwork.com/)

The C-Store (convenience store) TV network complements Gas Station TV at select convenience stores throughout the country. C-Store TV features an industry-leading content experience and enables marketers to create even deeper impact with on-the-go consumers. Current in-store programming on C-Store TV includes news and entertainment from CBS, sports from ESPN, and weather from AccuWeather. By the end of 2008, C-Store TV will deliver more than 8 million consumer media impressions in top U.S. DMAs each month for major brand advertisers. Please visit http://www.cstvnetwork.com/ for more information.

About Gas Station TV (http://www.gstv.com/)

Gas Station TV (GSTV) is the largest provider of TV at the pump, reaching more than 20 million viewers each month. GSTV connects with captive consumers for five minutes during a natural pause point in their day. IP-based digital technology enables time of day and geographic-targeted content, with programming including exclusive news and entertainment segments from CBS, sports from ESPN, and local weather from AccuWeather -- to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV is currently on over 5,500 screens in more than 400 U.S. cities, including the top-12 U.S. DMAs as the preferred at-the-pump media partner at 13 of the nation's premier gas retailers. GSTV will continue expanding its network at leading gas retailers in 2008 and will be on 15,000+ screens in 2009. GSTV is the only digital out-of-home gas station TV network with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. Please visit http://www.gstv.com/ for more information.

First Call Analyst:
FCMN Contact:

Source: Destination Media

CONTACT: Allen Arnold of Airfoil Public Relations for Destination Media,
+1-248-304-1423, arnold@airfoilpr.com

Web site: http://www.dmedia.com/
http://www.cstvnetwork.com/
http://www.gstv.com/

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