MommyCast Podcast and Dixie(R) Renew; Sign Agreement for an Unprecedented Third Year!

MommyCast Podcast and Dixie(R) Renew; Sign Agreement for an Unprecedented Third Year!

The Power of Podcasting is Validated!

WASHINGTON, Feb. 13 /PRNewswire/ -- For the third year in a row, Dixie(R) Consumer Products, LLC has renewed its sponsorship alliance with MommyCast(R), the premier audio and video show for Moms and families at Mommycast.com, with a new 2008-year agreement. The renewed relationship will allow Dixie to maintain its role as a preferred online sponsor and partner of the wildly popular MommyCast.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080213/NETU036)
(Logo:

http://www.newscom.com/cgi-bin/prnh/20071211/MOMMYCASTLOGO )

"We are thrilled to extend our agreement with Dixie(R) and to continue the strong relationship between our families," said Gretchen Vogelzang, co-host and co-founder, of MommyCast. "We think it says a lot about the power of the podcasting medium that Dixie wishes to sponsor us for a third year -- it recognizes that they have received real value from their association with this new media," added Gretchen. "Dixie is a market leader with great disposable products designed for busy moms, and Dixie continues to provide MommyCast with creative ways to reach our audience," said MommyCast co-host and co-founder, Paige Heninger. "I look forward to another year of Dixie and MommyCast, the perfect combination for the busy Mom," Paige added, quoting her promotional tagline from the Show.

Through this renewed agreement, MommyCast viewers and listeners will continue to receive the programming they love, with great interviews, timely tips, entertainment and parenting ideas, all from Paige and Gretchen, who believe Moms are "Holding the world together, one child at a time."

In addition to the exclusive sponsorship, MommyCast and Dixie have delivered successful shows highlighting many subjects important to Moms, gently integrated with a Dixie message. Several of the shows included specific points, for example:

-- An interview with Robin Miller, "30 Minute Meals."
-- Saving time in the kitchen, so Moms can spend more time with kids
-- Use of paper plates and paper cups to help fight germs, especially in
the bathroom with use of bath cups.

"Of all the promotional partners we've worked with in the past, MommyCast has been the most focused on our Mom audience and as a driver of business building ideas," said Erik Sjogren, Marketing Director, Dixie Consumer Products.

"For the past 3 years, Dixie and Georgia-Pacific, our parent company, have been taking solid steps in moving our company closer to the consumer, busy Moms, especially through the growth of our unique, cutting-edge relationship with MommyCast," continued Sjogren. "This alliance with MommyCast is a special opportunity to link our brands, which are trusted and used by families in more than 85 percent of U.S. households, with the leading family entertainment podcast, MommyCast, and is another bold step in the evolution of our company," concluded Sjogren.

About Dixie & Georgia-Pacific:

Headquartered in Atlanta, Georgia-Pacific Corporation, is one of the world's leading manufacturers and marketers of tissue, packaging, paper, building products, cellulose and related chemicals. The company employs approximately 50,000 people at more than 300 locations in North America, South America and Europe. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie(R) brand of disposable cups, plates and cutlery. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern(R), Brawny(R), Vanity Fair(R), Angel Soft(R), Sparkle(R), Soft 'n Gentle(R), Mardi Gras(R), and So-Dri(R). For more information, visit www.makeitadixieday.com or www.gp.com.

About MommyCast:

Started in March, 2005, MommyCast(R) has been featured in the Hollywood Reporter, Washingtonian Magazine, BusinessWeek, Variety magazines and the USA Today. Paige and Gretchen of MommyCast have also been interviewed by CNN, NBC, the BBC, Brandweek and the Wall Street Journal. MommyCast holds the distinction of being one of the first independent podcasts to land a major corporate sponsorship, which came via Dixie Consumer Products, LLC. They have also established themselves as members of the Buena Vista Entertainment Press Corps and are sponsored by Walt Disney Studios for family fare DVD movie releases. MommyCast was the first podcast to do an enhanced podcast review of a movie, March of the Penguins, released by Warner Independent Pictures. In 2007, MommyCast won the 2007 Webby Award for Best Family & Parenting web site. MommyCast is proudly represented by The Endeavor Agency, Hollywood, California. MommyCast has just launched the new MommyCast Family & Friends network at http://www.mommycastandfriends.com/

Mommycast Contact: Gretchen Vogelzang & Paige Heninger
Spokesperson (Paul Vogelzang) phone: 703 476 0604
Spokesperson email: mommycast@mac.com

Georgia-Pacific Corporation Contact:
Anna Umphress
404.652.4627
acumphre@gapac.com

First Call Analyst:
FCMN Contact:

Photo:

http://www.newscom.com/cgi-bin/prnh/20080213/NETU036
http://www.newscom.com/cgi-bin/prnh/20071211/MOMMYCASTLOGO
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com
Source: MommyCast

CONTACT: Gretchen Vogelzang, Paige Heninger, or Spokesperson Paul
Vogelzang, all of MommyCast, +1-703-476-0604, Spokesperson email,
mommycast@mac.com ; or Anna Umphress of Georgia-Pacific Corporation,
+1-404-652-4627, acumphre@gapac.com

Web site:

http://www.mommycastandfriends.com/
http://www.mommycast.com/
http://www.makeitadixieday.com/
http://www.gp.com/

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