thePlatform Teams Up With Corus Entertainment for Broadband Video

thePlatform Teams Up With Corus Entertainment for Broadband Video

Canadian media company chooses thePlatform for comprehensive online video management and syndication across the Web

SEATTLE, Feb. 13 /PRNewswire/ -- thePlatform, the leading broadband video management and publishing company, today announced an agreement with Corus Entertainment to deliver broadband video through a number of Corus' entertainment portals. Corus is a leading Canadian-based media and entertainment company with various holdings in specialty television. With this deal, thePlatform provides broadband video management support for TreehouseTV (http://treehousetv.com/), Canada's only national TV network for preschoolers; YTV (http://ytv.com/), Canada's leading youth network; and WNetwork (http://www.wnetwork.com/), the number one specialty network for women.

In addition to managing Corus' online video across their branded websites and aggregating content from outside providers, thePlatform is syndicating Corus' original programming to other destination sites. Also, Corus is using thePlatform's mpsPresent Player Development Kit to develop and deploy custom Flash-based players across each of their entertainment portals. Clips and full-length programs of popular Corus video are now generating more than 4 million views per month through thePlatform system.

"Corus continues to innovate and develop its online destinations, and has now deployed a number of successful online video destinations," said Marty Roberts, Vice President of Marketing, thePlatform. "We're pleased that by using thePlatform, they are able to easily manage, syndicate and monetize their online assets."

In addition to Corus, thePlatform currently provides online video publishing and management for a host of well known consumer brands including: BBC, CNBC, CBS's College Sports TV, Comcast, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others.

thePlatform's system manages the entire logistics process behind the publication of broadband video from the content owner to the consumer. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets and create unique broadband video players. Hundreds of professional media companies use thePlatform for their online and mobile video needs, handling billions of videos requested by consumers every year.

Media companies interested in publishing or syndicating their video across the web and mobile phones should visit http://www.theplatform.com/.

About thePlatform:

thePlatform(TM), a subsidiary of Comcast, is the leading broadband video management and publishing company. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets, and create unique broadband video players. Hundreds of media companies use thePlatform to manage billions of videos every year. Customers include BBC, CNBC, CBS's College Sports TV, Comcast, Corus Entertainment, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others.

About Corus Entertainment Inc.

Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at http://www.corusent.com/.

First Call Analyst:
FCMN Contact:

Source: thePlatform

CONTACT: Troy Edwards, troy@jlmpartners.com, or Stacy Oaksmith,
stacy@jlmpartners.com, both of JLM Partners, +1-206-381-3600, for thePlatform

Web site:

http://www.theplatform.com/
http://www.corusent.com/

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