Tide to Go(R) Super Bowl Ad Voted #1 in YouTube AdBlitz Contest

Tide to Go(R) Super Bowl Ad Voted #1 in YouTube AdBlitz Contest

People Across the Country Rate 'Talking Stain' Ad as Their Favorite Super Bowl Ad

CINCINNATI, Feb. 13 /PRNewswire-FirstCall/ -- YouTube announced today that the Tide to Go(R) "Talking Stain" ad was selected by consumers as the number one ad in their 2008 Super Bowl advertising poll. The YouTube AdBlitz is a program where users can watch and vote on Super Bowl commercials and is one of the largest consumer polls for Super Bowl ads. This year's contest received more than 20 million video views and 900,000 votes for the 63 ads that aired during the Super Bowl. Tide to Go received the highest number of votes and an average 4-1/2 out of 5 stars rating. Since its debut on February 3rd, Tide to Go's award winning ad has received widespread acclaim, including a Top 10 Finish from USA Today's annual "Ad Meter."

Tide to Go's Super Bowl ad, created by Saatchi & Saatchi of New York, provides a humorous look at the consequences of embarrassing stains, with a "talking stain" overshadowing a job candidate's interview. The ad also served as the launching pad for a new digital campaign created by Digitas which includes a microsite -- www.mytalkingstain.com -- where consumers can create their own 'spoofs' of the Talking Stain ad. The consumer-generated ads are designed to showcase how Tide to Go performs instant stain removing miracles and raise awareness of the variety of "stain-based" occasions that people encounter every day. Consumers can enter the Talking Stain ad contest until March 9, 2008, and the winning consumer ad will be chosen to air on Prime Time television later this year.

"The number of people that continue to watch the ad and visit our website has vastly exceeded our expectations. We're thrilled about the positive response from consumers and ad critics across the country," says Kevin Burke, P&G North America Laundry Marketing Director. "Consumers have spent more than 15,000 hours on mytalkingstain.com since launch, and we've already received a considerable number of video entries from consumers."

Tide to Go is available at mass retailers for the suggested retail price of $2.99. Actual retail prices are at the discretion of retailers. For more information on Tide to Go or to view "Talking Stain," please visit www.mytalkingstain.com.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Tide(R)

For over 60 years, Tide(R) has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its superior cleaning in a variety of products including Tide Pure Essentials, Tide Simple Pleasures, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide with Bleach Alternative, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more.

For more information:

Allison Yang Kathy Casciani Liza Martindale
Procter & Gamble DeVries Public Relations DeVries Public Relations
(513) 983-8178 (212) 891-0401 (212) 891-0483

First Call Analyst:
FCMN Contact:

Source: Procter & Gamble

CONTACT: Allison Yang, Procter & Gamble, +1-513-983-8178; or Kathy
Casciani, +1-212-891-0401, or Liza Martindale, +1-212-891-0483, both of
DeVries Public Relations for Procter & Gamble

Web site:

http://www.pg.com/
http://www.mytalkingstain.com/
http://www.tide.com/

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