Lisa Sherman Named Executive Vice President, General Manager, Logo

Lisa Sherman Named Executive Vice President, General Manager, Logo

Promotion reflects Logo's business milestones, online leadership, unprecedented advertising partnerships, doubled cable distribution and production of historic presidential forum

NEW YORK, Feb. 5 /PRNewswire/ -- Logo (http://www.logoonline.com/), a division of Viacom Inc.'s (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTV Networks, today announced that Lisa Sherman has been promoted to Executive Vice President, General Manager, Logo. The announcement was made by Brian Graden, President, MTV Networks Music Group Entertainment; and President, Logo.

For more than two years as Senior Vice President, General Manager, Sherman has been charged with launching Logo, running its day-to-day operations and creating and implementing an aggressive business plan that has built the first-ever ad-supported television and multi-platform entertainment brand for the lesbian, gay, bisexual and transgender (LGBT) audience.

Working closely with Graden, Sherman helped to develop Logo's slate of original and acquired programming that speaks to the diverse experiences from LGBT America, including The Big Gay Sketch Show (http://www.logoonline.com/shows/dyn/big_gay_sketch_show_2/series.jhtml), Exes and Ohs, Rick & Steve, Noah's Arc and the upcoming Transamerican Love Story (http://www.logoonline.com/shows/dyn/transamerican_love_story/series.jhtml).

"Lisa is that rare individual who, as a leader, shows everyone what is possible, balancing Logo's daring vision with the hard management sense required to achieve lift off," said Brian Graden, President, MTV Networks Music Group Entertainment; and President, Logo. "Thanks to her inspiration, LGBT people now have a television home to call their own."

"Lisa's energy and passion not only has helped build the Logo brand but made it a destination for the LGBT audience to feel empowered, reflected and entertained by," said Van Toffler, President of the MTV Networks Music and Logo Group. "I am glad she is a part of our MTV Networks family and look forward to Lisa and her team continuing to take Logo to new heights."

Sherman and her senior management team have achieved historic business and cultural benchmarks for the newest and largest American LGBT media entity:

-- Since launch, the number of Logo's cable and satellite homes more than
doubled to 30 million homes, putting Logo in homes the top 25 markets
as well as in places like Joplin, Missouri and Amarillo, Texas. In
addition, Logo developed partnerships with the nation's leading digital
distributors making Logo the first and only LGBT content provider on
platforms like iTunes, Amazon Unbox, Xbox, Wal-Mart and the nation's
top wireless providers.
-- Logo has attracted more than 130 world-class advertising partners,
two-thirds of whom had never before advertised in LGBT media. Unique
campaigns created with clients like Stolichnaya, Levi's, Cadillac and
Subaru attracted national media attention for their authentic and
powerful use of gay imagery.
-- Starting from scratch in late 2005, a strategy to create an online
federation of LGBT entertainment, news and social networking web sites
catapulted Logo to the top of the online segment for the first time in
the second half of 2007.

In addition, with her deep ties in the LGBT community, Sherman was instrumental in launching and driving Logo's historic The Visible Vote 08: A Presidential Forum (http://www.visiblevote08.com/) during which six of the leading Democratic presidential candidates addressed an LGBT television audience for the first time in history. The forum was produced in partnership with the Human Rights Campaign Foundation, with whom Sherman has had a longstanding relationship, including serving on numerous leadership boards and committees.

Sherman has a rich career in business and marketing. Before joining Logo, she served as Senior Vice President and Group Account Director at the New York office of Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of Companies.

Earlier in her career, Sherman served as an executive at Verizon Communications, where she held a number of senior level marketing, advertising and operating positions for 17 years. In addition, she co-founded the Women's Sports Network, Inc., a marketing services company specializing in the management and marketing of sports, entertainment and promotions for Fortune 100 companies.

Sherman is a board member of the New York City-based organization God's Love We Deliver, whose mission is to alleviate hunger and malnutrition in men, women and children living with HIV/AIDS or other serious illnesses by preparing and delivering meals to those unable to provide for themselves. She is also a board member of LIFEbeat, which mobilizes the talents and resources of the music industry to raise HIV/AIDS prevention awareness and to provide support to people living with HIV/AIDS.

ABOUT LOGO

Logo is the ad-supported network targeting lesbian, gay, bisexual and transgender (LGBT) viewers, launched by MTV Networks. The network launched June 30, 2005 with more than one thousand hours of content and now has more than 30 million subscribers across the United States. Logo provides LGBT audiences with a place where they can see themselves and be themselves through a mix of original and acquired entertainment programming that is authentic, smart and inclusive. Logo joins Viacom's roster of popular and highly targeted cable networks which includes MTV, Comedy Central, BET and Spike TV.

ABOUT MTV NETWORKS

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

First Call Analyst:
FCMN Contact:

Source: Logo

CONTACT: Steven Fisher, +1-212-654-3035, steven.fisher@logostaff.com, or
Ashok Sinha, +1-212-654-3042, Ashok.sinha@logostaff.com, both of Logo
Communications and Public Affairs

Web site:

http://www.logoonline.com/
http://www.visiblevote08.com/
http://www.mtv.com/

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Profile: intent