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International Entertainment News

Tuesday, February 05, 2008

Amazon.com and Universal Music Enterprises Team Up for Unique Valentine's Day Promotion Featuring Musical E-Cards with Classic Original Recordings, Photo Puzzles, and More!

Amazon.com and Universal Music Enterprises Team Up for Unique Valentine's Day Promotion Featuring Musical E-Cards with Classic Original Recordings, Photo Puzzles, and More!

SANTA MONICA, Calif., Feb. 5 /PRNewswire/ -- The first e-cards featuring original versions of hit songs are offered in Amazon.com's Music store just in time for Valentine's Day. These e-cards are not only free but they have a creative twist available only a few places online -- classic original music. Along with the choice of one of 12 classic original recordings by popular artists, the card can be personalized with a photo puzzle that when put together unlocks a secret written message from the sender. The free musical e-cards are also offered without the photo puzzle element. Customers can go to http://www.amazon.com/musicgifts through Valentine's day, February 14.

The 12 songs which may be chosen are among the greatest of modern love songs: "Close To You" by The Carpenters, "She's In Love With The Boy" by Trisha Yearwood, "Truly" by Lionel Richie, "Save The Best For Last" by Vanessa Williams, "I'd Love To Lay You Down" by Conway Twitty, "Endless Love" by Diana Ross and Lionel Richie, "Your Song" by Elton John, "At Last" by Etta James, "My Girl" by The Temptations, "Never Gonna Let You Go" by Sergio Mendes, "Feel All My Love Inside" by Marvin Gaye, and "True Love" by Patsy Cline.

In addition, UMe albums that contain those songs -- plus a few other love song collections -- will be featured in Amazon.com's Valentine's Day store and through the online retailer's Valentine's Day email to customers. Those 15 albums are the editions in the LOVE SONGS series for Trisha Yearwood, Etta James, Elton John, The Carpenters, Conway Twitty, Vanessa Williams, The Temptations, Billy Ray Cyrus, and Marvin Gaye (LOVE SONGS: BEDROOM BALLADS) as well as Lionel Richie's TRULY: THE LOVE SONGS, Patsy Cline's TRUE LOVE: A STANDARDS COLLECTION, Barry White's THE ICON IS LOVE, and the multi-artist compilations PURE 80'S LOVE: THE #1 HITS and the ONE AND ONLY LOVE ALBUM.

Said Mike Davis, Executive Vice President & General Manager, UMe: "This promotion is a perfect example of consumers interest and ability to both personalize and customize items that used to be one dimensional. We're thrilled to be working with Amazon.com on this consumer-friendly event."

http://www.ilovethatsong.com/valentine

First Call Analyst:
FCMN Contact:


Source: Universal Music Enterprises

CONTACT: Sujata Murthy of Universal Music Enterprises, +1-310-865-7812,
sujata.murthy@umusic.com

Web site:

http://www.amazon.com/musicgifts
http://www.ilovethatsong.com/valentine


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