Lights! Camera! Live-action!...Dora!

Lights! Camera! Live-action!...Dora!

Nickelodeon Greenlights Development of Live-Action Dora the Explorer TV Movie

NEW YORK, Feb. 18 /PRNewswire/ -- Nickelodeon, the number-one entertainment brand for kids, announced today that it will develop its hit animated preschool series Dora the Explorer into a live-action, prime-time television movie. The announcement was made by Brown Johnson, President, Animation, Nickelodeon and MTV Networks Kids and Family Group. The TV movie will feature Dora as a ten-year-old live-action Latina heroine in an all-new adventure enhanced by CG special effects.

"We are thrilled for our viewers to see their favorite Latina heroine come to life in a new, vibrant live-action world," said Johnson. "Dora will be a little older for her high stakes live-action adventure, which we think will be very exciting for our pre-school audience, as well as kids and their families who have grown up watching the show over the last 7 years."

Dora the Explorer is a play-along, animated adventure series starring Dora, a Latina heroine whose adventures take place in an imaginative, tropical world filled with jungles, beaches and rainforests. Dora explores her world just as preschoolers do everyday, and the show is designed to actively engage its audience in an interactive quest using a variety of learning techniques.

In every episode of the animated series, Dora and Boots invite the audience to participate in an exciting adventure, where each step of their journey consists of a problem or puzzle that Dora and the audience must think their way through in order to solve the next problem. Dora is proudly bilingual and uses her knowledge of English and Spanish to communicate with her friends, overcome obstacles and reach her goals. In each episode, Dora teaches a Spanish word or phrase to the viewers and then asks them to use it to solve a problem and forge ahead. Ultimately, Dora and her best friend, Boots, triumph, and the story always ends with a "We Did It!" anthem. Dora the Explorer was created by Chris Gifford, Valeria Walsh and Eric Weiner. Gifford and Walsh serve as executive producers on the television series.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Sharyn Traub, +1-212-846-6381, Sharyn.traub@nick.com, or Jodi
Davis, +1-212-846-5981, Jodi.davis@nick.com, both of Nickelodeon

Web site:

http://www.nick.com/

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