Nickelodeon/MTVN Kids & Family Group Expands Parenting Reach with Acquisition of Babunga.com's Pregnancy-Focused Sites for Nickelodeon's ParentsConnect.com

Nickelodeon/MTVN Kids & Family Group Expands Parenting Reach with Acquisition of Babunga.com's Pregnancy-Focused Sites for Nickelodeon's ParentsConnect.com

Nickelodeon's ParentsConnect and Other Parenting Focused Sites Also Form Network Offering Targeted Approach for Advertisers

NEW YORK, Feb. 18 /PRNewswire/ -- Further expanding its reach in the parenting space garnered through Nickjr.com -- the number-one preschool- parenting website, the Nickelodeon/MTVN Kids and Family Group announces the acquisition of Babunga.com network of parenting sites and its integration into Nickelodeon's ParentsConnect.com (https://www.parentsconnect.com/). The consolidation of Nickelodeon's ParentsConnect and the Babunga sites, which include babynamesworld.com, 3dpregnancy.com and wikiparenting.com, among others, will provide a formidable platform to support Nickelodeon/MTVN Kids and Family Group's brand-new ParentsConnect Network, which offers marketers a targeted approach in reaching a wider range of parents.

"We are already a leader online with parents and families because of Nickjr.com, the number-one preschool-parenting website," said Steve Youngwood, Executive Vice President, Nickelodeon/MTVN Kids & Family Group. "Now with the acquisition of Babunga's family of sites and its integration into Nick's ParentsConnect, we are also now leaders with expecting parents. As our brand continues to expand to provide more family experiences, the new site will allow us to reach more parents online than ever before."

The Babunga acquisition will integrate the leading independent network of websites that target pregnant woman into Nickelodeon's ParentsConnect, and establish it as one of the premier destinations for expecting parents. Babynamesworld.com is one of the most popular pregnancy websites and is the world's top baby-naming website, reaching 1.1 million unique visitors (comScore, December 2007), and features 27,000 baby names. Babunga.com also includes: 3dpregnancy.com, which allows expecting moms to track their pregnancies with weekly information on the pregnancy experience; and Wikiparenting.com, which reaches those who are either expecting or already have kids, and want information on subjects from getting pregnant to raising kids.

Also, the new ParentsConnect Network, anchored by Nickelodeon's ParentsConnect website, will provide marketers with seamless and targeted opportunities to reach parents. The Network currently features sites which reach similar demographics and psychographics to Nickelodeon's ParentsConnect, including: parentpreviews.com; baby-gaga.com; greatschools.net; and smartmomma.com; among others.

"The ParentsConnect Network brings even greater scale to our partners and their marketing messages," said Nada Stirratt, Executive Vice President, MTV Networks Digital Media. "The Network will allow our advertisers to reach a wider parenting population through a selection of high-quality, targeted sites."

Nickelodeon's ParentsConnect is for parents with kids of all ages, from newborns to teens. The site offers unique features like the GoCityKids local city guide for family activities; personalized profiles that help parents connect with each other; daily tips for all ages and stages; expert parenting

advice; and guest celebrity editorials. It will also introduce features, such as a digital multi-media scrapbook and a quick and healthy meal-planner.

We're Not Perfect, We're Parents

Featuring the tagline "We're not perfect, we're parents," Nickelodeon's ParentsConnect strives to celebrate the reality of parenthood and make parents' lives easier. Each age-related section on the site provides users with daily content to help them through both large and small parenting challenges. Some of the site's unique features include:

-- Personalized profiles allow parents to connect with each other based
on their geographic location, ages of their kids, interest, parenting
style, and more.
-- Parents can Chat and engage on a host of topics including in-laws,
raising girls/boys, special needs, picky eaters and more.
-- Celebrity Guest Editorials: Every month, ParentsConnect's "Celebrity
Spills" section will feature a celebrity guest editorial about
various subject matter. For the month of February, Chandra Wilson
(Grey's Anatomy) will be featured as the site's guest editor.
-- Flicks for Kids (in the "Entertainment" section): Flicks for Kids is
an age-by-age guide of family movies and DVDs, featuring information
and recommendations on age-appropriate movie choices for kids.
-- ParentsConnect Local: One of the many unique tools and services that
ParentsConnect offers is an online guide to family destinations,
resources and events coast-to-coast with GoCityKids. This will serve
as a parents' local lifeline to kid-friendly things to do in their
area, and is available to more than 50 cities across the country.
-- Daily tips that provide tidbits of parenting wisdom and Q&As that
offer expert advice on everything from diaper rash to self esteem
issues.
-- Polls allow parents to chime in on popular topics and recipes provide
quick and easy meal solutions for a parents' busy lifestyle.
-- Product recommendations suggest useful, inexpensive goods that make
life with kids easier.
-- A Games area, powered by Shockwave.com's extensive library of online,
casual games, allows parents to simply play.

Additional features that will be added to the site include the Lifebook, a digital scrapbook and an innovative, social media tool for parents to easily document their kids' life moments and important milestones. Parents can submit their photos, videos and stories to create the free online scrapbook, which comes complete with a scrolling timeline for month-by-month entries, a choice of design options, and easily customizable pods that can accommodate everything from a sound byte of their first word to a multimedia story about their first prom.

25th Hour Sweepstakes

More than 70% of parents say that not having enough time in the day is one of the most difficult challenges they face*. Throughout February, ParentsConnect's 25th Hour Sweepstakes will provide parents with tips, tools, advice and prizes that will make them feel as if they had more time in their day.

Throughout the month, parents and caregivers can visit Nickelodeon's ParentsConnect to register and enter to win a custom prize package tied to their ideal 25th hour, including prizes such as a family vacation, day at the spa with friends or a romantic weekend getaway. In addition, parents can get time saving tips, recipes, expert and celebrity advice when visiting the 25th Hour mini-site. During the month-long event parents can also win prizes themed to saving or enjoying time with the daily instant win game.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number- one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA and)(NYSE:VIA.B).

*Source: Nickelodeon's Parent Lifestyles Study November 2006

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or David Bittler,
+1-212-846-5263, both of Nickelodeon

Web site:

https://www.parentsconnect.com/
http://www.nickjr.com/
http://www.babunga.com/

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