3LCD Technology Leads in Pro AV Projector Market Sales

3LCD Technology Leads in Pro AV Projector Market Sales

Projectors with 3LCD Technology Outsell 1-Chip DLP Models Nearly 3:1 among Professional Audio-Video Dealers in North America*

LOS ANGELES, Feb. 25 /PRNewswire/ -- 3LCD, the world's number one projection display technology, is the leader in projector sales in the Pro AV market in North America, according to Pacific Media Associates (PMA).* With more than 75 percent average unit market share from October 2006 through October 2007, 3LCD technology was the preferred technology for the demanding and technically savvy Pro AV market. The decision-makers and display experts in the Pro AV industry support the projector needs in corporate, education, entertainment, government, houses of worship, rental and staging, retail, sports, and a variety of environments, facilities and venues.

Driving 3LCD momentum in Pro AV is the stellar 3-chip design that delivers continuous, full-time color for amazing video, powerful presentations and higher color brightness than single chip technologies. 3LCD projectors also lead the industry with key features including horizontal and vertical lens shift capabilities, which are critical for installation flexibility. With road-tested reliability, incredible detail and astounding brightness (white and color), the Pro AV community continues to overwhelmingly adopt and purchase projectors with 3LCD technology.

"This year, more than 7 out of 10 projectors sold in the U.S. and Canada during the past year featured 3LCD technology, according to dealers in Pacific Media Associates' Pro AV Projector Tracking Service," said Tim Anderson, senior marketing manager, 3LCD Technology. "It's an incredible testament to the real-world performance of 3LCD projectors and shows that professionals who understand and are familiar with projector capabilities are overwhelmingly recommending that their customers choose 3LCD technology. We will continue to develop solutions that meet the exacting requirements of this important market."

Manufacturers of 3LCD projectors are driving growth in the Pro AV category by offering the broadest range of 1080p projectors, market-leading contrast ratios, unmatched color and brightness performance; in addition to the largest selection of projectors with lens shift capabilities.

"Lens shift capabilities are important for the Pro AV community since they provide installation flexibility without sacrificing image quality," said Gary Kayye, CTS and Chief Visionary, Kayye Consulting. "Horizontal and vertical lens shift allow for changes to be made mid-way through the installation -- an incredible value-add for customers. 3LCD projectors continue to lead the marketplace in this essential feature set."

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievable color, amazing detail and road-tested reliability. Using an advanced, 3-chip design, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in a variety of products. For the latest list of companies using 3LCD technology in projectors and large screen TVs visit the 3LCD website at http://www.3lcd.com/

* PMA Pro AV Projector Tracking Service, October 2006-October 2007

First Call Analyst:
FCMN Contact:

Source: 3LCD

CONTACT: Molly Mulloy, +1-415-369-8105, Molly.Mulloy@zenogroup.com, or
Nick Mendoza, +1-310-566-3984, Nick.Mendoza@zenogroup.com, both of Zeno Group,
for 3LCD

Web site:

http://www.3lcd.com/

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