PR Newswire Broadcast Minute for Monday, February 25, 2008

PR Newswire Broadcast Minute for Monday, February 25, 2008

Broadcast News Coverage of 2008 Super Bowl Ads Reaches More Than 750 Million Viewers

Ever since Apple Computer aired its groundbreaking "1984" advertisement in Super Bowl 18, the news media have scrutinized the ads almost as intensively as the game itself. In 2008, news coverage of the ads broadcast on the world's most-watched sporting event reached an all-time high, with 68-hundred-46 broadcast news stories about the ads in the weeks before and after the event, according to an analysis by Cision's broadcast monitoring group.

Cision estimates that news stories on 34 advertisers' Super Bowl 42 ad campaigns this year reached more than 750 million viewers, beyond the game-day audience for the ads themselves. Cision estimates these broadcast news placements provided tens of millions of dollars worth of free publicity to the advertisers, even before additional valuable exposure in print and online news media.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3672017

International Solar Mission to End Following Stellar Performance

The joint NASA and European Space Agency Ulysses mission to study the sun and its influence on surrounding space is likely to cease operations in the next few months. The venerable spacecraft, which has lasted more than 17 years or almost four times its expected mission lifetime, is succumbing to the harsh environment of space.

Ulysses was the first mission to survey the space environment above and below the poles of the sun. The reams of data Ulysses returned have forever changed the way scientists view our star and its effects.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3672371

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com .

PRNewswire -- Feb. 25
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Source: PR Newswire

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