Spike TV to Telecast Ham N' Eggs Eating Competition During Halftime of Football's Biggest Game!

Spike TV to Telecast Ham N' Eggs Eating Competition During Halftime of Football's Biggest Game!

NEW YORK, Jan. 17 /PRNewswire/ -- Instead of watching the same petty musical performances or unique Janet Jackson dance routines, Spike TV will offer viewers something real to sink their teeth into during halftime of football's biggest game on Sunday, February 3. Spike TV and Major League Eating will present the world's top competitive eaters, including Joey Chestnut and Patrick Bertoletti, in ham and eggs consumption. Spike TV will air the event commercial-free for approximately 30 minutes.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )

As soon as the first half of football's biggest game ends, Spike TV will cut directly into "MLE Chowdown: Ham N' Eggs" with the under-card event of hard-boiled egg consumption. Eight of the top eaters will go egg-for-egg in an effort to break the world record held by Sonya Thomas of 65. Then, the world's top eight eaters will step to the plate for whole spiral-ham eating. This eight-minute competition includes Joey Chestnut, Patrick Bertoletti, Tim "Eater X" Janus, Juliet Lee, Tim "Gravy" Brown, Rich LeFevre, and Juris Shibamaya. The legendary Kobayashi will not participate due to an injured jaw.

The event was taped recently in Las Vegas.

Recent MLE events on Spike TV include the "Turkey Bowl," "St. Patrick's Day ChowDown," and "Wedges N' Wings."

Christopher Martello is vice president, sports & specials, Spike TV. Scott Fishman is executive in charge of production for Spike TV. David Baer is executive producer for Shea Baer Productions, which will produce the series.

Major League Eating(TM) (MLE) is the world body that governs all stomach-centric sport. There were 100 MLE events in 2006. Major League Eating was developed by the International Federation of Competitive Eating (IFOCE), which was established in 1997 by George and Richard Shea, who have represented Nathan's Famous since 1988 and were responsible for developing the July 4th International Hot Dog Eating contest into its current form. Major League Eating produces events in the USA, England, Japan, Germany, Thailand and Canada.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE:VIA)(NYSE:VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Spike TV

CONTACT: David Schwarz, +1-212-767-8639, or Shana Agron,
+1-212-767-4275, both of Spike TV

Web site:

http://www.spiketv.com/

-------
Profile: intent