Digonex(R) and Naxos Collaborate to Offer Dynamic Pricing Pilot Program

Digonex(R) and Naxos Collaborate to Offer Dynamic Pricing Pilot Program

INDIANAPOLIS, Jan. 17 /PRNewswire/ -- Digonex Technologies, Inc. has entered into an agreement with Naxos, the world's leading classical music label to dynamically price select products beginning in early February.

Naxos will utilize Digonex's patented DigitalOnlineExchange(TM) (DOE), a dynamic commerce engine that systematically changes prices based upon econometric and behavioral principles. DOE continuously identifies the 'sweet spot' where prices follow perceived market value and generate the maximum economic return. Simply put, prices are adjusted up or down based on consumer demand. Products will include digital track and album downloads of 100 titles for Naxos on a major online retail site.

"This is an exciting event for Digonex and for consumers. Some of the world's greatest music will be available in a user friendly download platform at consumer driven prices," said Jan Eglen, Ph.D., CEO of Digonex Technologies. "Naxos is to be commended for pioneering the effort to bring a portion of an outstanding library forward in mp3 format which is dynamically priced."

"Naxos is excited to work with Digonex to offer customers a price incentive to buy music they might have overlooked. We are appreciative that Digonex has provided us with a new way to 'listen' to our customers through their willingness to buy music at variable prices. The pilot program with Naxos and Digonex will help us continue our commitment to further developing our customer-driven business model," said Justyn Baker, Executive Director of Licensing for Naxos.

Naxos offers critically-acclaimed digital state-of-the-art recordings, with over 650 top 3-star recommendations and over 20 Rosette titles in the Penguin Guide. With a choice of over 2500 titles, and up to 25 new titles every month, Naxos represents the best value in classical music.

The Digonex pricing platform was developed to be flexible enough to perform in almost any market. DOE easily and securely integrates into any client system. Adapting to a growing market opportunity, the company has evolved the pricing platform into a flexible, portable technology designed to meet the growing market demand for dynamic pricing infrastructures.

About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for ecommerce, allowing client companies to increase customer retention, and maximize revenue. For more information, visit Digonex Technologies' website at www.digonex.com

About Naxos

Naxos, the world's leading classical music label is known for recording exciting new repertoire with exceptional talent. The label has one of the largest and fastest growing catalogues of unduplicated repertoire available anywhere with state-of-the-art sound and consumer-friendly prices. The catalogue includes classical music CDs and DVDs as well other genres such as jazz, new age, educational and audio books. Read more about Naxos at www.naxos.com

All products and company names herein may be trademarks of their respective owners.

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Source: Digonex Technologies, Inc.

CONTACT: Chris Pohl of Digonex, +1-317-638-4150 Ext. 209,
chrisp@digonex.com

Web site:

http://www.digonex.com/
http://www.naxos.com/

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