MultiVu Video Feed: Get a Sneak Preview of Commercials Scheduled to Air During Super Bowl XLII!

MultiVu Video Feed: Get a Sneak Preview of Commercials Scheduled to Air During Super Bowl XLII!

SATELLITE FEED:

Thursday, January 17th, 2008
1:00 PM - 1:15 PM ET
Galaxy 26
C-Band
Transponder 24
Downlink Freq: 4180 Horizontal

NEWS: PREVIEW OF DORITOS AND G2 SUPER BOWL COMMERCIALS

FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2,
contact information and more available at

http://www.prnewswire.com/broadcast/31028/press.shtml

DORITOS: Three unsigned group and solo artists have been announced as
finalists in the Doritos "Crash the Super Bowl" challenge! In Oct. 2007,
Doritos invited undiscovered musicians across the country to submit an
audio and video performance of an original song that is inspired by the
artist's passion and creativity. After the "top ten" semi-finalists were
selected by a panel of judges, online fan votes determined the top three
finalists: Kina Grannis of Austin, Texas; Landon Austin of Dallas, Texas;
and Nivla featuring P. Oberoi of New York, NY. Now through Jan. 27, fans
can vote for their favorite artist at www.snackstrongproductions.com to
determine which music act will have its original song air as a music video
in a commercial break during the Super Bowl XLII broadcast on Feb. 3.

Preview and access this video on Pathfire DMG: 31028
Search within the PR Newswire or MultiVu section by story ID # 31028 or by
headline
For technical assistance call Pathfire Customer Care at 1-888-345-0489 or
e-mail support@pathfire.com

G2: Super Bowl XLII will mark the launch of G2, a new low-calorie
lifestyle beverage from Gatorade to help keep athletes hydrated off the
field so they are better prepared for competition. In late December,
Gatorade launched a teaser effort for the G2 campaign, including :15
commercials that provide a sneak preview of the Super Bowl ads. The teaser
ads feature the legs and feet of athletes walking in street clothes in
urban environments, then under their feet, the street surfaces begin to
transform into a baseball field. The Super Bowl commercials will reveal
that athlete is Derek Jeter, and will provide viewers much more of the
visual transformation of the urban environment into a sports landscape.
The ads communicate that athletes often think about the game even when
they're off the field of play. G2 is also committed to making a difference
off the field -- between now and Feb. 3, for every visit to

www.drinkG2.com, G2 will donate $1 to United Way up to $100,000.

Preview and access this video on Pathfire DMG: 31349
Search within the PR Newswire or MultiVu section by story ID # 31349 or by
headline
For technical assistance call Pathfire Customer Care at 1-888-345-0489 or
e-mail support@pathfire.com

B-ROLL INCLUDES: ** footage from Doritos and G2 Super Bowl ads **

SOUNDBITES:
-- Theresa Howard, Reporter, USA Today (DORITOS & G2)
-- Derek Jeter of the New York Yankees (G2)

VIDEO PROVIDED BY: Frito Lay and The Gatorade Company

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 800-653-5313 EXT. 3

PRNewswire -- Jan. 17

Video:

http://www.prnewswire.com/broadcast/31028/press.shtml
Source: Frito Lay and The Gatorade Company

Web site:

http://www.snackstrongproductions.com/
http://www.drinkg2.com/

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