Romney Leads in Florida Primary Advertising, Nielsen Reports

Romney Leads in Florida Primary Advertising, Nielsen Reports

Giuliani Heaviest Advertiser in January

NEW YORK, Jan. 28 /PRNewswire/ -- Mitt Romney has placed more television advertisements in the Florida Republican Presidential primary than any other candidate, but Rudy Giuliani has run more ads in January, The Nielsen Company reported today. Altogether, a total of 8,012 TV spots have been run between March 2007 and January 2008 in Florida by Romney (4,475), Giuliani (3,067) and John McCain (470).

Nielsen did not report on ad placement in the Democratic primary since Democratic advertising in Florida has been minimal.

FLORIDA REPUBLICAN PRIMARY
Number of Television Spots by Month

Candidate Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Total
'07 '07 '07 '07 '07 '07 '07 '07 '07 '07 1-22nd Candidate
Spots '08

Rudy
Giuliani(R) 0 0 0 0 0 0 0 0 0 189 2878 3067

Mitt
Romney(R) 250 48 1 0 0 0 1086 224 486 988 1392 4475

John
McCain(R) 0 0 0 0 0 0 0 0 0 0 470 470

Source: Nielsen Monitor-Plus

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com

First Call Analyst:
FCMN Contact:

Source: The Nielsen Company

CONTACT: Laura Czaja of The Nielsen Company, +1-646-654-8681

Web site:

http://www.nielsen.com/

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