KDKA-TV in Pittsburgh Partners with WeatherBug to Offer Viewers Live, Neighborhood-Level Weather Reporting On-air and Online

KDKA-TV in Pittsburgh Partners with WeatherBug to Offer Viewers Live, Neighborhood-Level Weather Reporting On-air and Online

Daily Newscasts to Feature Live WeatherBug Information from Local School Districts and Locations From Across the Viewing Area

PITTSBURGH and GERMANTOWN, Md., Jan. 28 /PRNewswire/ -- KDKA-TV, a CBS owned and operated station in Pittsburgh, and WeatherBug(R), the leading provider of live, local weather information services, announced today a partnership to offer viewers live streaming weather information from area schools and downtown locations. KDKA-TV Chief Meteorologist, Jeff Verszyla, will launch WeatherBug on Monday in the 4:00pm newscast.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20070410/DCTU008-b )

Verszyla and the KDKA-TV weather team will incorporate live weather data and video into their daily weather coverage from 45 WeatherBug Tracking Stations, located atop schools and public buildings throughout the Pittsburgh viewing area. Additionally, KDKA-TV will tap into the national network of 8,000 WeatherBug Tracking Stations for live weather conditions and severe weather coverage from around the nation.

Viewers will also be able to download the WeatherBug icon to their desktop at http://www.kdka.com/ so they can receive customized weather information and severe weather alerts.

"We're really excited about our new partnership with WeatherBug," commented John Verrilli, KDKA-TV news director. "By providing our viewers with highly-localized live weather conditions, we can truly differentiate our news programs and provide viewers in the Pittsburgh area with a unique offering; further distinguishing our news program on-air and on-line."

"WeatherBug welcomes KDKA to our broadcast family," said Don Sears, director of media services at WeatherBug. "We look forward to building a strong relationship with their weather experts and meteorological team, and the Pittsburgh area viewers. Together our organizations are committed to making weather newscasts more reliable in order to help local families stay safe and plan their day with confidence."

WeatherBug maintains the largest weather network in the world. The live, local weather conditions are delivered to millions of consumers via the Internet and mobile devices, more than 100 state and local government agencies, including the National Weather Service, and to schools, businesses and 80 broadcast television stations throughout the country.

About WeatherBug

WeatherBug (http://www.weatherbug.com/ and http://www.weatherbugprofessional.com/) ensures that individuals, schools, businesses and government agencies receive the most precise live weather information, the most relevant weather reports, and the earliest weather warnings to safeguard property, lives and to plan with confidence. WeatherBug data is unique as it is the only live, neighborhood weather available anywhere. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com/)

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070410/DCTU008-b
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: WeatherBug; KDKA-TV

CONTACT: Mara Radis of WeatherBug, +1-301-250-4017,
mradis@weatherbug.com

Web site:

http://www.weatherbug.com/
http://www.kdka.com/

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