Navic Networks Receives AlwaysOn OnMedia Top 100 Private Companies Award

Navic Networks Receives AlwaysOn OnMedia Top 100 Private Companies Award

Recognized for game-changing strategies in advertising, marketing and promotion

WALTHAM, Mass., Jan. 28 /PRNewswire/ -- Navic Networks has been named to the OnMedia Top 100 list of the hottest private companies in advertising, marketing and promotion, the company announced today.

The OnMedia Top 100 award, sponsored by the AlwaysOn media group, recognizes companies that have excelled in innovation, market potential, commercialization, stakeholder value creation, and media buzz. The OnMedia 100 was selected from hundreds of companies that were nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

"We congratulate the OnMedia 100 companies for their success in introducing new tools, services, and venues for marketers to have at their fingertips and use to take their business to the next level in innovation," said Tony Perkins, founder and CEO of AlwaysOn.

Navic Networks is the premier provider of innovative television advertising solutions. Navic's solutions enable optimized placement and delivery of targeted television commercials. Historical viewership and real- time audience measurement data give rise to an Internet-like advertising environment, complete with a similar granularity of measurement. Through the use of comprehensive campaign management tools, ads may be placed based on an audience's behavioral characteristics in addition to geographical and program criteria. Navic's solutions also encourage interactivity with viewers through enhancements enabling voting/polling, requests for information (RFI), or telescoping that can be applied to VOD, DVR and long-form advertisements in addition to traditional 30- and 60- second spots.

"This recognition from AlwaysOn is another important step toward broad recognition of the massive changes underway in television advertising and Navic's ability to help media owners and advertisers adapt to this changing market," said Navic Networks CEO Chet Kanojia. "We appreciate their vote of confidence in a promising new area."

Navic and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high- level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase." A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at: http://www.alwayson.goingon.com/

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

About Navic Networks

Navic Networks is the leading addressable advertising and interactive television technology provider to the cable and direct broadcast satellite television industry. Navic provides sophisticated tools that use real-time audience measurement data to optimize the delivery and placement of targeted interactive media. Navic's patented technology powers addressable advertising and interactive television applications on over 35 million digital set-top boxes in North America. Navic Networks is a privately held corporation headquartered in Waltham, Mass. For more information, visit http://www.navic.tv/.

Contact:
John Hoctor Karen Pantinas Leah McLean
Navic Networks Beaupre & Co. Public Relations Voce Communications
(781) 398-4600 (603) 559-5836 (415) 308-7928
jhoctor@navic.tvkpantinas@beaupre.comlmclean@vocecomm.com

First Call Analyst:
FCMN Contact:

Source: Navic Networks

CONTACT: John Hoctor of Navic Networks, +1-781-398-4600,
jhoctor@navic.tv; Karen Pantinas of Beaupre & Co. Public Relations,
+1-603-559-5836, kpantinas@beaupre.com; or Leah McLean of Voce Communications,
+1-415-308-7928, lmclean@vocecomm.com, both for Navic Networks

Web site:

http://www.navic.tv/
http://www.alwayson.goingon.com/

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